The mission of .LIST is to provide a namespace associated with the concept of list as a collection of information presented together. The .LIST gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .LIST is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Berth Order, LLC will make .LIST available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .LIST is sustainable over time because collections of information presented together will continue to play a fundamental and enduring role across society. As society, technology, and methods of organization evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
The proposed .list top-level domain represents lists - items gathered and ordered for reference. Directories, catalogs, inventories, schedules, rankings, reading lists, and checklists are all everyday examples, and publishing them is a routine activity for websites of every kind.
Intercap Registry proposes to operate .list as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, publishers, businesses, and organizations of all kinds that compile and share lists and want a clear, descriptive address for them. Intended users are members of the general public consulting those lists.
Intercap Registry will make .list names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is sustainable: organizing information into lists is a standing feature of publishing, commerce, and administration across every sector, and the format is not tied to any trend, technology, or single company.
The mission of the .list gTLD is to provide a clear, relevant and recognisable namespace for creating, publishing, organising, managing and sharing lists and list-based information.
The purpose of .list is to support individuals, businesses, organisations, communities and technology providers that use lists to structure and communicate information. Potential uses may include directories, catalogues, rankings, checklists, task lists, reading lists, product lists, event listings, resource collections, recommendation lists, subscription lists and other organised collections of information.
The .list namespace may also support mailing lists and email-based communities. Organisations, project teams, open-source groups, professional associations and interest-based communities may use .list domain names for mailing-list subscription pages, archives, administration tools, discussion groups, announcements and related resources.
A dedicated .list namespace can help internet users understand the likely purpose of a website or service before visiting it. It can also provide registrants with a concise and meaningful digital identity for platforms and resources centred on organised information, subscriptions or group communications.
The .list gTLD is intended to be broadly available to eligible registrants and is not limited to a particular industry, profession or geographic region. Registration of a .list domain name will not, by itself, indicate certification, endorsement or verification by the registry operator, ICANN or any third party.
The registry intends to operate .list as a secure, stable and responsibly managed namespace in accordance with applicable ICANN policies, the Registry Agreement and relevant legal requirements. Appropriate rights-protection mechanisms, abuse-prevention procedures, security controls and reporting processes will be implemented to support the integrity and responsible use of the namespace.
Overall, .list is intended to improve the organisation, discoverability and exchange of information online by providing a dedicated home for list-based content, services, communities and communications.
1. Describe the mission and purpose of the applied-for gTLD.
.list helps curators, publishers, and retailers create a clear and memorable online presence for their rankings, directories, and collections, making it easier for audiences to find and act on organized information. It signals the format at the address level, so visitors know they will find something structured and scannable. That instant clarity turns a name into a recognizable home for trusted selections.
Intended Registrants: Publishers, media and review organizations, retailers and marketplaces, event and directory operators, real estate and classifieds businesses, and individual curators who organize and share ranked or grouped information.
Intended Users: People searching for curated selections, rankings, directories, wish lists, catalogs, and recommendations; audiences who arrive expecting organized, scannable, and decision-ready content.
Related Activities Supporting the Purpose
• Awareness-building among publishers, curators, and directory operators who already frame their offerings as lists.
• Registrar distribution to make the string broadly available.
• Registrant education highlighting naming patterns such as topic.list or brand.list.
• Community outreach to curators, reviewers, and niche publishers.
• Responsible registry operations consistent with standard practice.
A curated list is one of the most recognizable ways people make sense of choice. When information is abundant, a list turns noise into order: it selects, sequences, and frames items so a reader can compare and decide quickly. The .list namespace is built around that single, well-understood behavior. The purpose of .list is to give curators and publishers a naming layer that matches how their content works. This clarity helps the right audience recognize what they will find and helps the registrant create a memorable presence around a format people already trust.
Rather than serving one industry, .list anchors a behavior that recurs across many: retail catalogs, editorial rankings, event lineups, property directories, and personal collections. The namespace is positioned as an identity and discovery layer for anyone whose value comes from organizing items into a clear, shareable sequence.
2. Explain how this purpose is sustainable over time.
The list endures because it solves a problem that grows rather than fades: too many options, too little time. A list is a decision-making instrument. It reduces a wide field to an ordered, comparable set, and that function is required whenever choice outpaces attention. As catalogs expand, as more products, places, and ideas compete for consideration, the work of selecting and sequencing becomes more valuable, not less.
What reinforces this durability is the list's structural neutrality. It is not tied to any one subject, format, or era of publishing. A ranking of restaurants, a checklist for a project, a roster of nominees, and a curated shopping collection all rely on the same mechanic of ordering items for quick comparison. Because the format sits above any single topic, its relevance is renewed continuously as new categories of information appear that need organizing.
The list also carries a cognitive advantage that keeps it in constant use. Readers process ranked and grouped information faster than unstructured text, and creators reach for lists precisely because audiences respond to them. This mutual reinforcement, curators produce lists because people consume them, and people seek lists because curators keep making them, sustains the concept through a self-renewing cycle of supply and demand for organized information. The concept persists because the act of putting things in order is a foundational, recurring task in commerce, media, and everyday planning, and .list names that task directly.
1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis.
2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD.
3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting.
4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.