.user

The .user gTLD will provide a namespace for platforms, services and pages centered on user identity, account management, and user-facing digital experiences. A .user domain signals that the site or service is oriented toward end users -- whether for account access, profile management, user-generated content, or user-centric product design. Today, user-facing services typically live at extended URLs like accounts.brand.com, user.brand.com, or my.brand.example.com. A .user domain -- e.g., brand.user -- provides a shorter, cleaner address for user-oriented services that is easier to communicate and less susceptible to typo-based impersonation than deeply nested subdomains. Intended registrants include identity and account management services, user portal platforms, community-driven content platforms, customer success and support tools, SaaS companies offering user dashboards, and organizations building products where the individual user is the focal point. This purpose is sustainable because user-facing services are a permanent and growing category of internet activity. Every digital product has users, and the demand for clear, recognizable domains that signal "this is where users go" will persist as long as digital services exist.