The mission and purpose of the applied-for .yes gTLD is to provide a namespace for positive affirmation, acceptance, and endorsement. It is intended for businesses, organisations, creators, and individuals seeking a domain that conveys approval, agreement, or a confident affirmative message. "Yes" is among the most widely recognised words across languages, giving the TLD broad international appeal and an upbeat, action-oriented tone. Registrations may be used for brand and campaign sites, sign-up and confirmation pages, opt-in and endorsement initiatives, and everyday personal or promotional presence. The TLD supports a wide range of legitimate uses across sectors, and its purpose is sustainable because affirmative language is timeless, broadly understood, and adaptable to many forms of communication and identity.
The proposed .yes top-level domain represents affirmation - the plain, positive response people and organizations use to accept, confirm, agree, and commit. It appears throughout everyday life and commerce, from confirming an order or an invitation to announcing a decision or launching an initiative.
Intercap Registry proposes to operate .yes as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, creators, businesses, and organizations of all kinds that want a short, memorable, positive address for campaigns, confirmations, announcements, and general use. Intended users are members of the general public responding to those invitations and messages.
Intercap Registry will make .yes names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is sustainable: affirmative language is a standing feature of marketing, publishing, and everyday communication across every sector, and the word itself is common to countless contexts, unattached to any trend, technology, or single company.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.
The mission and purpose of this TLD is to expand consumer choice by providing an unequivocally positive, affirmative space for products and services. Registrants and users will be enties who want prospects to say YES to their offers, and people looking for products and services with a positive vibe. It will be sustainable because prospective registrants will say YES to this new TLD, and internet users will be attracted to addresses that end in YES.
The mission of .yes is to provide a positive and memorable namespace for campaigns, communities, services, commerce and brands centred on participation and affirmative action.