The .token gTLD will provide a namespace for projects, platforms, and services related to digital tokens -- including cryptocurrency tokens, NFTs, access/authentication tokens, and tokenized assets. Registrations will be open to anyone.
Intended registrants include token issuers, NFT platforms, tokenized asset marketplaces, authentication and access-control services, loyalty and rewards programs using tokenization, and blockchain projects launching token-based ecosystems.
This purpose is sustainable because tokenization -- whether of assets, access rights, or digital collectibles -- is an expanding model across finance, technology, gaming, and enterprise services.
The mission of .TOKEN is to provide a namespace associated with the applied-for string. The .TOKEN gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .TOKEN is to enable registrants to establish online identities using domain names that correspond to the applied-for string. To achieve this purpose, Glass Emotion, LLC will make .TOKEN available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .TOKEN is sustainable over time because the applied-for string has multiple commonly understood meanings and broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.