.product

The proposed .product top-level domain represents the broad category of things that people and organizations make, offer, and describe: goods, software, tools, publications, and other items brought to market. Descriptions, specifications, and support material for them are a standing feature of websites across sectors. Intercap Registry proposes to operate .product as an open namespace, available for registration by the general public without restriction. Intended registrants include individuals, creators, businesses, and organizations of all kinds that want a clear, memorable address for a single item, a line, or the information that supports it. Intended users are members of the general public seeking that information. Intercap Registry will make .product names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards. Demand for this category is sustainable: making, offering, and describing things is a long-standing activity in every sector, not tied to any trend or single company.