.nice

1. Mission and Objectives Nice is a common English adjective expressing multiple positive meanings, including "pleasant," "kind," and "friendly." In the global context, "nice" carries a broad consensus ranging from quality recognition to emotional affinity, serving as a fundamental value-judgment symbol that transcends language and culture. The mission of .nice is to establish a namespace on the global Internet built upon the concept that "nice" represents, transforming "nice" from a subjective sentiment into a recognizable and selectable digital identifier, thereby helping Internet users efficiently discover quality content and services. The goal is to make .nice a widely recognized quality marker and a bridge of trust connecting dedicated creators with genuine seekers. Intended Registrants: Open to the public. Intended users: Global Internet users. Relevant activities: LeapSense Limited will conduct market promotion and awareness-building activities for the .nice domain, including cooperative showcases with content creators, using real cases to enhance public recognition of the .nice domain; and will establish routine abuse monitoring and rapid response mechanisms to safeguard the credibility of the namespace. 2. Long-Term Sustainability The long-term sustainability of .nice rests on three pillars: First, the enduring nature of cultural consensus. Nice as a value judgment transcends geographical, generational, and industry boundaries. No matter how technology evolves, the human pursuit of positive values remains unchanged. This provides .nice with a cultural foundation that extends beyond business cycles. Second, the structural growth of market demand. With the deepening of the digital economy, user demand for high-quality content and trustworthy services continues to rise. As a simple entry point for building trust, .nice naturally aligns with this trend, laying a foundation for sustained growth in registrations and user needs. Third, the robustness of the business model. LeapSense Limited possesses sufficient financial resources and a professional operations team to ensure the long-term stable operation of .nice, fully meeting ICANN's security, stability, and compliance requirements. As an open TLD, .nice does not rely on any single industry, and will achieve commercial self-sustainability through reasonable pricing and organic registration growth. LeapSense Limited will actively collaborate with registrars in abuse governance, making .nice a quality identifier that users can rely on for the long term.

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.