.moon

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

The mission of .MOON is to create a distinctive namespace for the people, organizations, businesses, projects, and communities connected to Earth's Moon and the countless ideas it has inspired. From science, exploration, and astronomy to art, storytelling, culture, entertainment, and commerce, the Moon has fascinated humanity for generations and provides .MOON with an instantly recognizable identity. Intended registrants include aerospace and technology companies, astronomy and space organizations, research institutions, universities, observatories, museums, educators, publishers, scientists and researchers, photographers and artists, musicians and creators, gaming and entertainment businesses, event and tourism organizations, retailers and lifestyle brands, community groups, and individuals with a meaningful connection to the Moon. Intended users include students, researchers, space enthusiasts, travelers, creators, audiences, consumers, and communities seeking related information, discoveries, products, services, entertainment, education, experiences, or opportunities to explore. Natural and legitimate uses include lunar science and exploration; space missions and projects; astronomy and observation; research and education; museums and cultural resources; lunar calendars and events; aerospace and technology; photography and art; music and entertainment; gaming and storytelling; tourism and experiences; communities; Moon-inspired products and brands; personal sites; and other relevant products, services, content, and experiences. From humanity's earliest stories about the Moon to the next mission that reaches it, .MOON provides a memorable digital identity for our continuing fascination with our nearest celestial neighbor. Oinkadot intends to support the development of the namespace through broad registrar distribution, appropriate positioning of .MOON for its intended markets, and ongoing awareness of its diverse scientific, technological, educational, cultural, creative, community, and commercial uses. The purpose is sustainable because the Moon has enduring scientific, cultural, historical, and symbolic significance and remains a continuing focus of exploration, research, education, technology, entertainment, art, and human imagination. We have been looking up at the Moon for as long as we have been looking at the sky, and there is still much more to discover. Continued scientific exploration alongside its timeless place in culture and creativity provides a broad foundation for long-term interest in the .MOON namespace.

1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis. 2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD. 3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting. 4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.