.king

The mission of .KING is to create a distinctive namespace for businesses, organizations, creators, communities, and individuals that connect with the widely recognized meaning and symbolism of "king." Used literally in connection with monarchy and heritage and metaphorically to convey leadership, excellence, achievement, or prominence, the term provides a short and memorable identity across a broad range of interests and markets. Intended registrants include businesses and brands, creators, sports and gaming communities, chess organizations and players, hospitality and entertainment businesses, cultural and educational organizations, retailers, collectors, event organizers, and individuals using King as a name or surname or with another meaningful connection to the term. Intended users include consumers, fans, players, visitors, students, collectors, and audiences seeking related products, services, entertainment, communities, experiences, or information. Natural and legitimate uses include flagship products and services; sports, competitions, rankings, and championship content; chess and gaming; entertainment and creative projects; hospitality and tourism; retail and personal services; cultural and historical resources; personal and family sites; events and communities; and other relevant products, services, and experiences. .KING provides a concise digital identity where the term naturally communicates a royal theme, leadership, achievement, prominence, or a personal or organizational connection to the name. Oinkadot intends to support the development of the namespace through broad registrar distribution, appropriate positioning of .KING for its intended markets, and ongoing awareness of its diverse commercial, cultural, entertainment, community, and personal uses. The purpose is sustainable because "king" is an enduring and widely recognized term with established uses across culture, history, language, commerce, sport, entertainment, gaming, and personal identity. Kings may come and go, but the idea of being king has endured for centuries. Its combination of literal, metaphorical, and personal meanings provides a diverse foundation for long-term interest in the .KING namespace.

The mission of .KING is to provide a namespace associated with the applied-for string. The .KING gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string. The purpose of .KING is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Vanity Check, LLC will make .KING available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .KING is sustainable over time because the applied-for string is broadly recognized and has broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.

1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis. 2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD. 3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting. 4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.