We hold this truth at the center of our mission: content is valuable. When you publish online—whatever you publish—you are adding something to the world, and that contribution deserves a home you control. Owning your domain means you're not at the whims of an ever-changing algorithm; it's a claim of ownership, independence, and authenticity. Every top-level domain we operate is built on that principle: a meaningful, memorable namespace that marks your corner of the internet as unmistakably your own, in essays, images, music, videos, storefronts, and whatever comes next.
The mission of the .make TLD is to empower makers and creators to share their work, build communities, and collaborate on creative projects.
Maker culture represents a growing movement emphasizing hands-on creation, innovation, and problem-solving. Registrants will use .make domains to share designs and projects, build maker networks, collaborate on creative work, and showcase innovations.
Maker communities continue to grow and require a namespace for collaboration. The .make TLD sustains relevance because makers require dedicated spaces for documentation, knowledge-sharing, and collaborative work.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.
The mission of .make is to give the people who produce things an address that names what they do rather than what they sell. The string is the ordinary English verb ""make"" - to produce or bring into existence. It is applied for and will be operated in that plain descriptive sense, as an open namespace.
Registrants are producers of every size and discipline: artisans and craftspeople, independent designers, small manufacturers and workshops, food and drink producers, repair and restoration businesses, shared workshops and fabrication spaces, technical and vocational schools, and the software builders, tool vendors and open source projects who use the same word for what they do. Agencies and consultants working on their behalf are equally welcome.
Users are customers, buyers, students and collaborators looking for the person or workshop behind an object, and the retailers, press and marketplaces that route them there.
Producing something is an identity before it is a business. A maker generally has a practice, a workshop name and a body of work well before there is a company, an incorporation or a catalogue - and by the time there is, the matching name in the incumbent namespaces is long gone or held dormant.
A namespace built on the verb answers that at the point where the identity forms. workshop.make is short, states an activity rather than a category, and does not force the registrant to choose in advance between craft, industry, food or software - which matters, because that choice is often the least stable part of a small producer's business. It also separates the practice from any single product line, which is useful when one workshop carries several.
The TLD will launch with the rights protection mechanisms required by Specification 7, including a Sunrise period and a Trademark Claims period. General Availability will then be open, with no eligibility restrictions and no reservation of the namespace to the applying entity or its affiliates. Distribution will be through ICANN-accredited registrars on published, non-discriminatory terms consistent with Specification 9, including any affiliated registrar, which will receive the same terms as every other. Technical operation is contracted to a pre-evaluated Registry Service Provider, and abuse mitigation follows the Mandatory Public Interest Commitments and the DNS abuse obligations of the Base Registry Agreement, with a published abuse point of contact.
Making is a permanent activity rather than a market segment, practised across crafts, manufacturing, food, construction and software alike, so demand is not exposed to the fortunes of one sector. An address of this kind also ends up in the places that are expensive to revise - stamped or printed on objects, on packaging and labels, in catalogues, on workshop signage and in marketplace listings - so allowing it to lapse breaks references that remain in circulation, and renewal is the ordinary outcome. The verb is short, common, and understood in the same sense across language markets, and it belongs to no vendor or platform. The applying entity belongs to an established hosting group with a direct channel to independent producers and small businesses, so awareness does not rest on paid acquisition alone, and registry operations are contracted to a pre-evaluated Registry Service Provider under a signed agreement, so the obligations of the Registry Agreement are met throughout ramp-up without depending on registration revenue alone.