The mission of .CREATOR is to provide a namespace associated with the applied-for string. The .CREATOR gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .CREATOR is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Cold Fleet, LLC will make .CREATOR available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .CREATOR is sustainable over time because the applied-for string is broadly recognized and has broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
The proposed .creator top-level domain represents the making of original work - writing, design, music, film, software, crafts, and other things people and organizations produce and publish. The word describes an activity found across every field, from an individual sharing their works to a business presenting what it makes. "Creator" has also more recently become the everyday word for making and publishing content online.
Intercap Registry proposes to operate .creator as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, businesses, and organizations of all kinds that make and publish original work and want a clear address for presenting it. Intended users are members of the general public seeking that work.
Intercap Registry will make .creator names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is sustainable: making and publishing original work is a standing activity across every sector, long predates the current web, and is carried out by registrants of every size, not tied to any trend or single company.
1. Mission and purpose: The mission of .creator is to provide the creator economy with a namespace of its own. Intended registrants include individual creators across video, audio, writing, art, gaming and education; the platforms, tools and services built to serve them; talent agencies and creator networks; and brands engaging the creator economy. Intended users are the audiences, fans and customers creators serve, and the businesses that partner with them. Following delegation, the applicant will, as registry operator of the .creator TLD, conduct a phased launch, implement all ICANN-required rights protection mechanisms, and distribute the TLD through ICANN-accredited registrars, supported by marketing and outreach to build awareness and adoption among the intended registrant and user groups. The TLD will be operated under a comprehensive DNS abuse prevention and mitigation framework covering the full range of abuse types, combining proactive and reactive controls. Abuse reports will be investigated and actioned in line with applicable policy requirements. The objective is to maintain .creator as a high-quality, trusted namespace for registrants and end users.
2. Sustainability: Tens of millions of people worldwide now earn income from creating content, and the shift of media production from institutions to individuals is a structural change supported by a permanent ecosystem of platforms and tools. Creators increasingly need owned, portable web presence independent of any single platform, a need that grows as the economy matures.