.hero

The mission of .HERO is to provide an accessible namespace for individuals, businesses, organizations, communities, projects, and other entities that identify with or wish to be associated with the term “hero.” The purpose of .HERO is to enable registrants to establish distinctive online identities through domain names that reflect the concept represented by the applied-for string. To achieve this purpose, ENDPOINT DOMAINS, INC. will make .HERO available for registration through accredited registrars and other appropriate distribution channels; maintain secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .HERO is sustainable over time because “hero” is a broadly recognized and enduring term relevant across personal, creative, commercial, cultural, charitable, technological, entertainment, and community contexts. It can be associated with people and organizations recognized for achievement, service, leadership, courage, creativity, or positive impact, while remaining flexible enough to serve new forms of expression, recognition, and community as society, technology, and methods of communication evolve.