.餐厅

1. Mission and Purpose of the applied-for variant gTLD 餐廳 The applied-for 餐廳 (Traditional Chinese) gTLD is the variant of the existing primary gTLD 餐厅 (Simplified Chinese), with identical core meaning, industry positioning and authoritative attributes. Its mission is to build an inclusive catering industry namespace adapting to traditional Chinese usage in Hong Kong, Macau, Taiwan and overseas Chinese communities. This variant eliminates simplified-traditional script recognition barriers, unifies the official digital identity of global catering enterprises, avoids public recognition confusion, and provides credible verified domain credentials for legitimate catering service providers across all Chinese-speaking regions. Intended Registrants Consistent with the primary gTLD, 餐廳 registration is catering entities, including restaurants, catering chains, catering groups, beverage service providers, hotel catering departments and catering industry institutions. Intended Users This variant serves traditional Chinese-speaking communities in Hong Kong, Macau, Taiwan and overseas regions, covering ordinary consumers, diners, tourism users, business partners and catering practitioners. It enables users to identify official catering websites via familiar traditional Chinese scripts, improving overall user recognition and trust in online catering services. Related Activities As the registry operator of the 餐厅 gTLD, the applicant will adopt fully unified rules for 餐廳, including consistent qualification verification, anti-abuse and anti-squatting policies, domain lifecycle management, and compliant WHOIS/RDAP services. Sunrise protection, brand right protection and ICANN-aligned dispute resolution mechanisms will be synchronized for both strings. The applicant will conduct continuous industry cooperation and standardized compliance management to sustain the integrity and authority of the unified catering industry namespace. 1a. Mission and Purpose of the existing primary gTLD 餐厅 The existing primary gTLD 餐厅 (Simplified Chinese) is an authoritative exclusive namespace for the global catering industry. It aims to provide legitimate catering businesses with official digital identities, standardize online brand display, curb counterfeit catering websites and online fraud, and enhance public trust in online catering services. Its registrants are limited to qualified catering legal entities under strict review mechanisms to prevent bad-faith registrations. Its target users are simplified Chinese-speaking consumers, catering customers and industry institutions seeking authentic catering service information. Since launch, the applicant has implemented standardized registration audits, long-term anti-abuse supervision, stable technical operation and unified policy execution, building a secure, standardized and authoritative ecosystem for the 餐厅 gTLD. 2. Long-term Sustainability of the Purpose The dual-string operation of primary 餐厅 and variant 餐廳 delivers sustainable long-term value. First, the catering industry is a fundamental people’s livelihood sector with steady digital transformation demands, sustaining permanent market needs for professional catering domain identifiers. Second, simplified and traditional Chinese script differentiation is a fixed long-term linguistic norm, making dual-string coverage essential to serve all Chinese-speaking communities. Third, unified registration rules and mature operational systems effectively avoid variant string abuse and value dilution. Fourth, the dual-string model fits cross-regional brand operation demands of global catering enterprises, ensuring continuous industry adoption. Finally, the applicant’s stable operation capability, standardized technical framework and compliant governance system support the long-term healthy and unified development of both gTLDs.