.购物

1. Mission and Purpose The fundamental mission of the .购物 and .購物 top-level domains (gTLDs) is to establish an intuitive, global dedicated gateway for Chinese e-commerce (E-commerce Gateway). Leveraging the localized contextual advantages of Chinese generic top-level domains, these gTLDs aim to construct a highly recognizable digital channel rooted in a bond of trust between e-commerce enterprises and consumers through a strict Simplified and Traditional Chinese variant protection mechanism alongside an exclusive industry identity. Intended Registrants: Global e-commerce platforms, brick-and-mortar retailers, cross-border e-commerce enterprises, independent D2C (Direct-to-Consumer) brand websites, as well as supply chain service providers offering e-commerce payment, logistics, and marketing solutions. Intended Users: Global Internet users, online consumers, and corporate buyers who utilize Chinese (including both Simplified and Traditional scripts) as their primary language for communication or consumption. Related Activities: Innovative Application: The Registry innovatively integrates .购物 / .購物 domain names with QR codes to introduce the "ShopCode" (购物码) service. By scanning a ShopCode, consumers are directed seamlessly to a merchant's private-domain store or a specific product details page. Furthermore, the binding verification between the domain name and the private-domain store serves as a reliable mechanism to authenticate the genuineness of the ShopCode, effectively preventing counterfeiting. Variant Protection: Establish a linked protection mechanism that recognizes the Simplified and Traditional Chinese domain names (.购物 / .購物) as mutual variants. Upon a user's successful registration of either the Simplified or Traditional character domain string, its corresponding variant domain will automatically transition to an "Reserved" status under the ownership of the original registrant. Registration of this variant domain by any third party shall be strictly prohibited, fundamentally eliminating the risks of typosquatting and counterfeiting, and safeguarding the uniqueness of domain assets and brand security. 1a. Explanation of Variant TLDs The applicant is simultaneously submitting applications for .购物 (Simplified Chinese) and .購物 (Traditional Chinese), which are mutual variants of each other. Due to the unique linguistic characteristics of the Chinese language, Simplified and Traditional scripts are deeply rooted in the usage habits of different regions (e.g., Simplified Chinese is predominant in Mainland China, while Traditional Chinese is widely used in Hong Kong, Macau, Taiwan, and certain overseas Chinese communities). All associated variant applications share an identical mission and purpose, irrespective of which specific string serves as the primary application. 2. Long-Term Sustainability The gTLDs’sustainability is driven by three core dimensions: Rigid Market Demand: Driven by the massive global Chinese digital retail market, the demand for trustworthy, sector-specific domain names remains long-term and continuously expanding. Win-Win Ecosystem: Registrants reduce marketing costs and enhance credibility via industry-specific extensions, while consumers easily identify legitimate storefronts. This bidirectional value ensures high renewal rates and a prolonged domain lifecycle. Scenario Empowerment via "ShopCode": As a core innovation, "ShopCode" seamlessly embeds domains into merchants’ omni-channel operations. It shortens the consumer journey and unlocks value-added revenue streams through a closed-loop "Domain-to-Code" ecosystem, translating domain assets into commercial growth.