The intended users of the main string "官网" applied by the applicant cover the global, including potential users in Chinese Mainland, Hong Kong, Macao and Taiwan, and other countries around the world who like Chinese characters. The mission and goal of the applied gltd is to enable more users in non English speaking regions around the world to access the Internet in their native language by introducing new suffixes, including multilingual domain names (IDNs), so as to truly realize the localization and diversity of domain names. It aims to establish authoritative and official public independent websites for various organizations, teams, enterprises or individuals on the global Internet, so that various organizations, teams, enterprises or individuals no longer need to rely on other third-party platforms to carry out business and operate their own brands. By using the applied gltd domain name to establish user independent websites, more users can get independent traffic from customers. The applicant will pay more attention to the actual use of the GTLD domain name in the future, and focus on conducting market promotion activities for the practical application of registered domain names, promoting the diversified development of their own brand among end users. The domain name applied for gltd registration can get more practical applications on the global Internet. The direction itself is sustainable, greatly reducing the risk of domain name abuse, and promoting the healthy and stable development of the Internet.
Mission and Purpose of the 官网 gTLD
The IDN gTLD "官网" (Chinese for "official website") is a purpose-driven, Chinese-script generic top-level domain created to serve as a certified namespace for verified official digital presences worldwide. Its mission is to serve the global Chinese-speaking community by providing a trusted digital identity layer. The structural integrity and eligibility policies of the 官网 TLD aim to ensure that hosted platforms represent authenticated, authorized websites, thereby protecting consumers from phishing, counterfeit sites, and deceptive online fraud.
Target Registrants
The 官网 TLD is accessible to legally established businesses, government agencies, non-profit organizations, educational institutions, and individuals operating verified digital platforms. All registrants must comply with mandatory third-party validation procedures, proving legitimate entitlement to or authorization of the corresponding brand, trade name, or legal entity name. This mechanism ensures that every active 官网 domain represents a genuine official presence, ranging from multinational corporations to local community groups.
Target Users
Primary users are Chinese-speaking consumers worldwide seeking safe, unambiguous access to official websites for purchases, professional services, information, or government transactions. By navigating to a domain such as brand.官网, users can confidently rely on its authenticity as an official channel, significantly reducing risks of financial loss, identity theft, and counterfeit goods. Secondary users include the registrants themselves, who gain enhanced brand credibility, heightened consumer confidence, and a distinct competitive advantage through a verified "official website" identifier, ultimately boosting customer retention and user conversion.
Activities to Fulfill the Mission
1. Rigorous Verification Framework: Develop and enforce an objective registration policy requiring independent third-party validation of legal identity, trademark rights, or official authorizations, leveraging strategic partnerships with accredited certification and registration authorities.
2. Public Awareness Campaigns: Collaborate with consumer rights protection organizations, cybersecurity bodies, and global Chinese-language media to promote 官网 as a recognizable seal of digital authenticity, educating internet users on utilizing the TLD to mitigate online scams.
3. Security Best Practices: Provide registrants with standardized implementation guidelines for DNSSEC, HTTPS deployment, and advanced anti-phishing technologies to maintain the long-term integrity and trustworthiness of the certified namespace.
"官网 (xn--kbt444f)" is a common Chinese abbreviation, which translates to "official website" or "official site" in English.
1. Mission and Purpose
The mission of ".官网" is to create a trusted, easily identifiable TLD space that provides a recognizable "official web portal" identifier for various entities or individuals who wish to establish an official website, helping internet users quickly identify and access official information, reducing uncertainty about online information sources, and thereby enhancing the overall clarity and security of online interactions.
Target registrants for this TLD are all entities and individuals. The end users are the general internet public.
To achieve the above mission and purpose, the following ongoing activities will be undertaken as the registry operator:
(1) Establishing and implementing registration conduct rules: Through registration agreements, registrants are required to use the domain names lawfully and appropriately, and not to use them to infringe upon the rights of others or engage in illegal activities.
(2) Maintaining DNS stability and security: Adopting technically sound and secure operational solutions that meet ICANN requirements to ensure the safe and reliable resolution services of the authorized TLD.
(3) Conducting operational oversight: Regularly reviewing registry management practices and maintaining close communication with ICANN to ensure that both the registry operator and registrants continue to comply with ICANN Consensus Policies and the operational standards of this TLD.
2. Long-term Sustainability
The Internet has long demonstrated sustained market demand for ".官网" registrations. This application also responds to the growing need for trusted online sources. It possesses lasting social value and a broad base of practical applications.
Leveraging the applicant's established technical infrastructure and operational systems, ".官网" will continue to receive adequate technical and financial support. Through sustained operation, this TLD will become a long-term, stable, and sustainable public resource.