.商标

The mission of the applied‑for Traditional‑Chinese .商標 gTLD is to supply professional registry services for global trademark holders, delivering localized intellectual‑property domain‑name protection for traditional‑Chinese‑using communities worldwide. 1a. Information for the existing simplified‑Chinese .商标 gTLD As its registry operator, we have maintained stable, compliant operation for 12 years, with mature capabilities in IDN‑policy compliance, technical maintenance, anti‑cybersquatting and registry governance. Its intended registrants cover domestic and overseas enterprises, trademark owners and IP agencies, while end‑users are global online brand‑information visitors. Ranking top‑10 among active IDN gTLDs, it satisfies brand‑owners’ demands for online brand layout and trademark defence. We have carried out daily system maintenance, sunrise‑period registration services, anti‑abuse governance and IP‑industry outreach in long‑term operation. Target users and plans for .商標 Simplified and Traditional Chinese characters are two mainstream written forms. Traditional‑Chinese script is widely‑used in Hong Kong, Macao, Taiwan and overseas‑Chinese communities. Target registrants are local brands, overseas‑Chinese‑run enterprises and global trademark agencies needing traditional‑Chinese brand‑domain assets, and end‑users are traditional‑Chinese‑speaking internet users. Complementary to .商标, this gTLD completes the Chinese‑character domain‑name ecosystem. After approval, we will launch regional market promotion, trademark‑owner sunrise registration, cross‑script coordinated management and ongoing ICANN‑compliant maintenance, to reduce trademark‑related domain‑name disputes and boost international‑IP‑right cooperation. 2. Long‑term sustainability Huge‑sized traditional‑Chinese‑using groups sustain steady market demand. Our 12‑year operational experience and shared technical system for two Chinese‑character TLDs guarantee stable‑cost, mature‑standard operation. Dual simplified‑traditional domain‑name resources meet brands’ full‑region asset layout needs and maintain commercial vitality. We will keep updating ICANN‑IDN compliance rules and anti‑abuse mechanisms for long‑term standardized governance.