.zan

1. Mission and Objectives .zan is the Chinese Pinyin for “xn--mp3a” a term that aligns closely with the globally recognized “like” action on social media, while also conveying the broader meanings of “praise” “recognition” “endorsement” and “appreciation”. The mission of .zan is to establish a namespace built upon the shared identifier of “zan” helping Internet users efficiently discover people, content, products, and services endorsed by genuine audiences. The goal is to make .zan a universally recognized symbol of social endorsement and a hub for authentic word-of-mouth, where every .zan domain serves as a trusted carrier of genuine appreciation. Intended Registrants: Open to the public. Intended users: Global Chinese-speaking Internet users and international users familiar with Chinese social culture. Relevant activities: We will raise awareness of .zan under the theme of “giving genuine praise a home.” This includes: collaborating with content creators, quality brands, and community organizations to launch online and offline themed activities such as “Worthy of Praise” and “Discovering Authentic Reputation,” building positive recognition by showcasing real-world examples; and simultaneously establishing abuse monitoring mechanisms to promptly address domain abuse, thereby ensuring the healthy operation of the namespace. 2. Long-Term Sustainability First, the universality and persistence of social endorsement behavior. Second, the structural growth of the reputation economy and the demand for platform neutrality. The digital economy is shifting from traffic-driven to trust-driven models. Emerging sectors such as the creator economy, interest-based e-commerce, and local lifestyle services increasingly depend on authentic word-of-mouth and user endorsement as core competitive assets. As a platform-independent reputation space, .zan offers creators, merchants, and communities a cross-platform reputation consolidation tool—a role that fills a notable gap in the current Internet architecture and carries irreplaceable long-term growth value. Third, the robustness and risk resilience of the business model. The company possesses sufficient financial resources and a professional domain operations team to ensure the long-term stable operation of .zan, fully meeting ICANN’s security, stability, and compliance requirements. As an open generic top-level domain, .zan is not dependent on any specific platform or single industry, possessing inherent risk diversification capacity. Through reasonable pricing and sustained organic registration growth, it will achieve commercial self-sustainability. Jiangsu Bangning Technology Co., Ltd. will make a long-term commitment to .zan’s brand building and ecosystem stewardship, and through positive guidance and rigorous governance, establish it as a trusted reputation identifier for Internet users over the long term, achieving the lasting unity of social value and commercial value.