.yueyang

The mission of the proposed .yueyang gTLD is to establish a dedicated, globally resolvable Internet namespace named for Yueyang, Hunan Province, China. It will provide organizations, businesses and eligible individuals with a substantive connection to Yueyang with a clearly city related tool for Internet naming, identification, information presentation and access, while supporting the city’s digital development, public services, open economy, port related industries, culture, tourism and international communication. Intended registrants and users include government authorities and public service providers; enterprises in the China (Hunan) Pilot Free Trade Zone Yueyang Area, port logistics, petrochemicals, new materials, advanced manufacturing, cross border commerce and other key industries; tourism sites, museums, cultural institutions, universities, research institutions, industry associations and nonprofit organizations; local businesses , local lifestyle service platforms and operators of distinctive local products; eligible residents, entrepreneurs, brand creators and other individual users; and overseas organizations and users with economic, cultural or other connections to Yueyang. Registration services will be provided through qualified ICANN accredited registrars under uniform, public, transparent and non discriminatory rules. A .yueyang domain name will provide Internet naming, resolution, identification and access functions. It will not, by itself, certify a registrant’s identity, qualifications, creditworthiness, security capability, data quality or service quality, and it will not replace an administrative license, professional certification, credit assessment, trademark right or determination of data ownership. The namespace will be managed through classified and tiered registration policies. In addition to names reserved under ICANN policies and applicable laws and regulations, names relating to government, administrative divisions, public services, major landmarks, important cultural identifiers, sensitive terms and other matters of public interest will be reserved, authorized for use or restricted. General names will be reviewed under published rules, and applications involving trademarks, organization names, project names or other rights will be reviewed for the relevant eligibility, rights or authorization. The applicant has developed and will implement policies covering registration, renewal, transfer, suspension, cancellation, rights protection, complaint handling, dispute resolution, data protection and domain name abuse mitigation. An ICANN evaluated Registry Service Provider will provide DNS, DNSSEC, EPP, RDAP, registry database, data escrow, security monitoring, disaster recovery and business continuity services. The Applicant will also develop domestic and international registration channels and promote practical uses in public services, industrial promotion, cross border trade, tourism and cultural communication, brand presentation and individual online identity. The mission is sustainable over time because it is based on Yueyang’s enduring geographic identity and continuing demand arising from public service digitization, industrial development, trade, tourism and international communication. Long term operation will be supported by a diversified registrant base, recurring registration and renewal demand, tiered services and published pricing, professional operations, phased market development and necessary reserve funding. If revenue is lower than projected, priority will be given to the continuous operation of DNS and registry systems, security and compliance, customer service, data escrow and existing domain names.