.whatsapp

The mission and purpose of this gTLD is to: (1) provide a trusted, hierarchical, and intuitive namespace for people who use Meta’s family of apps, and its products and services; (2) protect Meta’s online presence, identity, brands, registered trademarks, and related intellectual property rights; and (3) support Meta’s branding objectives, including identifying and promoting Meta’s own products and services, and providing a dedicated and reliable source for identifying content, goods, and services offered by Meta and its affiliates. Meta Platforms, Inc., the Qualified Parent Entity of Meta Registry Holdings LLC, commits to develop and operate a carefully curated portfolio of TLDs, to strengthen online trust and the security of its users and infrastructure, while modernizing its domain name strategy, which may no longer scale effectively amid the continued expansion of the domain name system.