The mission and purpose of .visit is to give individuals, businesses, and destinations an unrestricted, generic namespace built around the many meanings of the word — from tourism and hospitality (hotels, destinations, tour operators, and travel guides inviting guests to stay or explore), to personal and social use (individuals or families organizing time together), to its most literal digital sense of directing users to "visit" a website. As an unrestricted gTLD, .visit works equally well as a call to action for a webpage and as a descriptor for a physical destination or experience.
The applicant will drive adoption of .visit through public relations outreach to travel, tourism, and hospitality media, direct marketing to destinations, hotels, tour operators, and local tourism boards, partnership development with travel platforms, hospitality associations, and destination marketing organizations to secure anchor registrants, and coordinated promotion through the registrar channel to extend distribution and drive registration volume.
This purpose is sustainable over time because travel, hospitality, and the basic human desire to spend time with others or experience new places are constants, and "visit" as a call to action for directing someone to a destination — physical or digital — is a permanent feature of language.
The proposed .visit top-level domain represents the broad concept of visiting - going to see a place, person, organization, or destination, whether in person or online. Websites across every sector invite people to visit - shops, venues, attractions, campuses, offices, towns, and online spaces of all kinds.
Intercap Registry proposes to operate .visit as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, businesses, organizations, and destinations of all kinds that want a clear, memorable address for inviting and informing visitors. Intended users are members of the general public planning, considering, or making a visit.
Intercap Registry will make .visit names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is sustainable: inviting and receiving visitors is a standing activity for businesses, institutions, and places of every kind, and is not tied to any trend, technology, or single company.
The mission of .VISIT is to provide an accessible namespace for individuals, businesses, organizations, destinations, communities, projects, and other entities that identify with or wish to be associated with the term “visit.” The purpose of .VISIT is to enable registrants to establish online identities through domain names that reflect the concept represented by the applied-for string. To achieve this purpose, SUFFIX INC. will make .VISIT available for registration through accredited registrars and other appropriate distribution channels; maintain secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .VISIT is sustainable over time because “visit” is a broadly recognized term with enduring relevance across travel, hospitality, tourism, commerce, culture, education, technology, and community contexts. It can be used by destinations, attractions, businesses, institutions, event organizers, creators, and communities, while remaining flexible enough to serve new forms of discovery, engagement, and connection as society, technology, and methods of communication evolve.