The proposed .url top-level domain represents the URL - the Uniform Resource Locator, the web address itself - one of the most widely recognized terms of the online world, standing for the way people locate, link to, and share content on the internet.
Intercap Registry proposes to operate .url as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, creators, businesses, and organizations of all kinds that want a short, memorable address, including those who publish, organize, or share links as part of their content and services. Intended users are members of the general public navigating to and sharing those addresses.
Intercap Registry will make .url names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is sustainable: the web address is a basic, everyday feature of using the internet, relevant to every kind of website and registrant, and not tied to any trend, technology, or single company.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.
The mission of .URL is to provide a namespace associated with the concept of URL as a uniform resource locator. The .URL gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .URL is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Toddler Logic, LLC will make .URL available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .URL is sustainable over time because uniform resource locators will continue to play a fundamental and enduring role in technology. As technology evolves, organizations and individuals will continue to establish online identities associated with the applied-for string.