.this

The mission of .THIS is to provide an accessible namespace for individuals, businesses, organizations, communities, projects, and other entities that identify with or wish to be associated with the term “this.” The purpose of .THIS is to enable registrants to establish distinctive online identities through domain names that use a familiar, flexible, and contextually meaningful term. To achieve this purpose, SUFFIX INC. will make .THIS available for registration through accredited registrars and other appropriate distribution channels; maintain secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .THIS is sustainable over time because “this” is a broadly understood English term with enduring utility across personal, commercial, cultural, technological, and community contexts. Its adaptability allows it to support a wide range of uses, including referring to products, services, ideas, projects, events, content, and communications.