.therapy

"A namespace for therapy practices, clinics, and wellness services to build recognizable online presences. The .therapy TLD will provide a home for the world's therapeutic services and the businesses that support restoration and wellbeing. Its mission spans the field's full breadth: individuals and organizations that provide physical and rehabilitation therapy, occupational and speech therapy, massage and complementary disciplines, counseling practices, and wellness services that adopt the word's restorative sense. Intended registrants are individuals and organizations providing therapy, practices, clinics, practitioners, professional bodies, and wellness businesses; intended users are individuals and families seeking restorative services. The TLD will enable discipline-specific discovery (hand.therapy, speech.therapy), practice websites with addresses patients remember, and association resources that guide the public to appropriate services. Registry policies will encourage accurate professional representation and provide open communication channels for professional bodies, alongside an active abuse-response program - commitments proportionate to the confidence the public places in restorative care. Distribution runs through accredited registrars and health-practice platforms. Sustainability reflects enduring demand: therapeutic services grow with aging populations and wellness awareness, practice addresses renew across career-length horizons, and the registry's conservative financial plan is funded through year three and renewal-sustained thereafter."

The mission of .THERAPY is to create a trusted and distinctive digital home for the professionals, organizations, services, resources, and communities associated with therapy, healing, recovery, and well-being. From mental health counseling and psychotherapy to physical, occupational, speech, behavioral, and other therapeutic disciplines, "therapy" represents a broad and widely understood concept centered on helping people address challenges, improve functioning, and enhance their quality of life. Intended registrants include therapists and counselors, psychologists and mental health professionals, physical and occupational therapists, speech and language professionals, behavioral health providers, clinics and treatment centers, healthcare organizations, teletherapy and digital health platforms, rehabilitation providers, professional associations, educational institutions, researchers, wellness organizations, support communities, technology companies serving therapeutic markets, and other individuals and organizations with a meaningful connection to therapy and therapeutic services. Intended users include individuals and families seeking therapeutic services, patients and caregivers, healthcare professionals, students and researchers, employers, educators, referring professionals, and audiences seeking credible information, resources, tools, communities, or support related to therapy and well-being. Natural and legitimate uses include mental health and psychotherapy; counseling services; physical and occupational therapy; speech and language therapy; behavioral therapy; rehabilitation and recovery; teletherapy and digital health; therapeutic tools and technologies; professional education and training; research and academic programs; therapist directories and referral services; support resources and communities; wellness and preventive care; professional associations; clinics and practices; and other relevant services, resources, products, content, and experiences. Whether someone is looking for a therapist, building a practice, sharing resources, developing new approaches to care, or simply trying to make life a little better, .THERAPY provides an intuitive and memorable digital identity for the people, organizations, and ideas dedicated to helping us feel, function, heal, and grow. The purpose is sustainable because therapy addresses something that isn't going away anytime soon - being human. Methods will evolve, technology will change how and where care is delivered, and conversations around mental and physical well-being will continue to become more open, accessible, and personal. But people will always need places to talk, heal, recover, learn, and occasionally figure out why they keep doing that thing they said they weren't going to do again. From the therapist's office to the screen in your pocket, .THERAPY creates a natural digital home for whatever helps us work through it. Because sometimes the internet could use a little therapy too.

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

1. Mission and purpose: The mission of .therapy is to provide a namespace for the broad world of therapeutic services and content. Intended registrants include practitioners across the therapeutic spectrum (counseling, physical, occupational and speech therapy, massage and complementary disciplines), with clinics, directories, publishers and businesses using "therapy" in the popular sense of restorative experiences. Intended users are consumers worldwide seeking therapeutic services and information. Following delegation, the applicant will, as registry operator of the .therapy TLD, conduct a phased launch, implement all ICANN-required rights protection mechanisms, and distribute the TLD through ICANN-accredited registrars, supported by marketing and outreach to build awareness and adoption among the intended registrant and user groups. The TLD will be operated under a comprehensive DNS abuse prevention and mitigation framework covering the full range of abuse types, combining proactive and reactive controls. Abuse reports will be investigated and actioned in line with applicable policy requirements. The objective is to maintain .therapy as a high-quality, trusted namespace for registrants and end users. 2. Sustainability: Demand for therapeutic services is rising on durable drivers: growing recognition of mental-health care, aging populations requiring rehabilitative services, and sustained consumer spending on wellbeing. The practitioner base across these disciplines is large, global and continuously renewing.

1. Describe the mission and purpose of the applied-for gTLD. .therapy helps licensed therapists, clinics, and mental and physical health practitioners create a clear and memorable online presence for the treatment they provide, making it easier for the right clients to find, recognize, and trust them. Instead of blending into general health or wellness naming, a practice can put the exact nature of its work in its web address. It turns a practice name into an immediate signal of what kind of care is offered and to whom. For a psychotherapist, a physiotherapy clinic, or a speech therapist, a name like the one their practice already goes by can sit beside the word that defines what they do, creating a clear and memorable presence without competing for crowded generic addresses. The namespace serves a category defined by specialization. .therapy lets a practice express that specialization in the address itself, helping the right clients recognize the right provider immediately. This is where the string earns its distinction from broader health or wellness naming: it points to treatment and the practitioner-client relationship, not to general lifestyle content. Intended Registrants: Licensed therapists and counselors, mental/physical/occupation health centers, speech and language specialists, group practices, wellness and rehabilitation centers, and professional associations that credential or represent therapeutic disciplines. Intended Users: People seeking care or information from a practitioner (clients, patients, and their families), along with referring providers, caregivers, and organizations coordinating treatment. Related Activities Supporting the Purpose • Awareness-building among practitioner communities and professional associations • Registrar distribution to reach individual practitioners and multi-location practices • Registrant education on presenting credentials, specialties, and scope of care clearly • Community outreach to therapeutic disciplines that are often fragmented across generic web naming Policy for the TLD will specify that registrants shall not use a .therapy domain name to falsely claim, imply, or advertise a license, certification, or qualification to provide therapeutic, counseling, or medical treatment services where no such license or qualification exists; nor to promote treatments or therapeutic claims that have been identified as fraudulent, unsafe, or deceptive by an applicable regulatory or public health authority. 2. Explain how this purpose is sustainable over time. The durability of .therapy rests on professional activity, viewed through the lens of institutional persistence. Therapy is not a passing service category; it is an organized set of licensed professions embedded within health systems, regulatory boards, insurers, referral networks, and academic training pipelines. A physical therapist practices under a defined scope, earns credentials through accredited programs, renews licensure on fixed cycles, and receives referrals through established clinical pathways. The same structural embedding holds for mental health counseling, occupational therapy, speech-language pathology, and rehabilitative disciplines. This framework is what keeps the concept relevant. New graduates enter each year, each needing to establish a professional identity distinct from a hospital or group employer. Practitioners in private practice must be locatable and identifiable by name and specialty. The word "therapy" anchors that identity to a recognized profession rather than to a specific technique or piece of technology. Finally, the naming space benefits from specialization itself. Because therapeutic work is delivered through many distinct disciplines, the category continually generates new practices, specialties, and organizations that need clear identification. That ongoing differentiation supplies a renewing base of registrants whose need to be recognized by name and focus does not fade.

The mission of .THERAPY is to provide a namespace associated with the concept of therapy as the treatment, care, or rehabilitation intended to improve health, well-being, or functioning. The .THERAPY gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string. The purpose of .THERAPY is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Toddler Logic, LLC will make .THERAPY available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .THERAPY is sustainable over time because treatments, care, or rehabilitations intended to improve health, well-being, or functioning will continue to play a fundamental and enduring role across society. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.

1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis. 2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD. 3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting. 4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.