.super

The applied-for .super gTLD is built around the word "super" and, above all, its use as a prefix. "Super" is recognised across many languages to mean excellent or above the ordinary, but its most productive quality is how easily it attaches to other words, as in supermarket, superfood, superstar, supercar, and superhost. This makes it well suited to combined names as well as standalone use. Intended registrants include businesses and brands forming "super" names for products, shops, or services, creators and brands wanting an energetic, positive identity, providers of "super"-branded products, applications, or platforms, and individuals wanting a short, expressive address. Registrations may be used for combined "super"-prefixed names, brand and product sites, promotional and marketing pages, application and platform identities, and personal or creator presences. The purpose is sustainable because "super" combines freely with almost any word and is understood across several languages, which is expected to support a broad and continuing base of registrants over time.

The .super gTLD will provide a namespace for brands, products, and services that wish to signal excellence or premium quality. Registrations will be open to anyone. Intended registrants include any business or individual wishing to associate their online presence with a positive or maximalist identity. This purpose is sustainable because "super" is a perennially popular modifier in branding and marketing, with broad applicability across industries and consumer contexts.

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

The mission of .SUPER is to create a distinctive and energetic namespace for businesses, organizations, creators, communities, professionals, and individuals that use "super" to express something exceptional, elevated, impressive, larger-than-life, or simply memorable. As a short and widely recognized word, "super" provides a versatile digital identity with relevance across entertainment, commerce, technology, sport, media, lifestyle, professional services, and personal expression. Intended registrants include consumer brands, retailers, entertainment and media businesses, creators and artists, gaming and esports organizations, sports teams and communities, technology companies, publishers, agencies, professional-service providers, hospitality and experience businesses, educators, clubs, event organizers, and individuals with a meaningful connection to the term. Intended users include consumers, fans, players, audiences, professionals, customers, members, and communities seeking related products, services, entertainment, experiences, content, events, or information. Natural and legitimate uses include brands and businesses; products and services; entertainment and media; creator and fan communities; gaming and esports; sports; technology; professional services; hospitality and experiences; events and promotions; education; clubs and communities; personal sites; and other relevant products, services, and experiences. Whether describing a super product, a super experience, a super community, or simply a super idea, .SUPER provides a memorable digital identity with room for creativity and expression. Oinkadot intends to support the development of the namespace through broad registrar distribution, appropriate positioning of .SUPER for its intended markets, and ongoing awareness of its diverse commercial, creative, professional, entertainment, community, and personal uses. The purpose is sustainable because "super" is an enduring and widely understood word whose usefulness is not limited to a particular industry, technology, or trend. What people consider super will continue to evolve, and that is part of what gives the word its lasting versatility. There will always be something new to celebrate, promote, create, or simply describe as super. This breadth, positive association, and expressive flexibility provide a diverse foundation for long-term interest in the .SUPER namespace.