.strategy

The mission of .STRATEGY is to provide a namespace associated with the concept of strategy as the planning, development, or execution of approaches designed to achieve one or more objectives. The .STRATEGY gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string. The purpose of .STRATEGY is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Rein Check, LLC will make .STRATEGY available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .STRATEGY is sustainable over time because the planning, development, and execution of approaches designed to achieve objectives will continue to play a fundamental and enduring role across society. As society, technology, and organizational needs evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.