.ship

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

The mission and purpose of this TLD is to expand consumer choice by providing a clear namespace associated with vessels, transport and delivery. Registrants may include carriers, logistics providers, manufacturers, developers and customers. The purpose is sustainable because goods and completed products will continue to require delivery. The gTLD is not dependent on a single industry, technology, or business model and can accommodate evolving uses as technology and Internet activity develop. Applicant designated Identity Digital as the RSP. Identity Digital enjoys a reputation of excellence as a domain name industry contributor and innovator. Applicant, along with Identity Digital’s team, will support this purpose through reliable registry operations, appropriate security and abuse-mitigation measures, transparent registration policies, and compliance with applicable ICANN requirements. We are committed to the successful expansion of the Internet, the secure operation of the DNS, and the creation of a new segment of the web that will be admired and respected.

1. Describe the mission and purpose of the applied-for gTLD. .ship helps carriers, fulfillment providers, and online merchants create a clear and memorable online presence for how they move and deliver goods, making it easier for customers to track, trust, and understand their delivery experience. It turns a logistics brand's core promise into its web address. Instead of burying delivery inside a generic domain, businesses can name it plainly and be recognized for it. Intended Registrants: Freight carriers, parcel and courier services, fulfillment and third-party logistics (3PL) providers, e-commerce merchants, freight brokers, and supply chain technology companies that want a web address centered on dispatch and delivery. Intended Users: Online shoppers tracking orders, businesses arranging freight and fulfillment, warehouse and logistics teams, and merchants coordinating outbound deliveries. Related Activities Supporting the Purpose: • Awareness-building among logistics, courier, and e-commerce audiences • Registrar distribution to reach shipping and fulfillment operators • Registrant education on using descriptive delivery-focused web addresses • Community outreach within supply chain and merchant ecosystems • Responsible registry operations Getting an item from origin to destination is one of the most concrete promises a business makes, and .ship lets carriers, fulfillment providers, and merchants name that promise directly. A tracking portal at track.ship, a fulfillment service at fast.ship, or a merchant's dispatch page reading as brand.ship communicates function in a single, memorable word. The namespace is built for the people who move things. A regional courier can present a clean, category-defining address instead of competing for a crowded .com variation. An e-commerce store can separate its delivery experience from its storefront, giving customers an obvious place to check where an order is. For supply chain and logistics technology brands, .ship offers a web address that signals their focus the moment it is read, helping them stand out online and turn a company name into something instantly understood. .ship is positioned as a digital identity and naming layer for the delivery economy, not a service that performs shipping itself. It helps the businesses behind fulfillment, freight, and last-mile delivery create a clear and discoverable online presence, making it easier for customers and partners to find, understand, and trust what they offer. 2. Explain how this purpose is sustainable over time. The movement of physical goods is a structural requirement of trade, not a passing trend. Every transaction that separates where something is made from where it is consumed depends on dispatch and delivery to close the gap. As global commerce expands and production continues to specialize by region, the distance between manufacture and consumption grows, which increases rather than reduces the reliance on shipping as an economic function. That dependency anchors the meaning of the word. Retailers can change platforms, currencies can shift, and consumer tastes can turn over, yet the sold item still has to travel to the buyer. Fulfillment, freight, and last-mile delivery form a layer of commerce that other layers are built on top of; when order volumes rise, shipping activity rises with them, tying the concept's continued relevance directly to the health and growth of trade itself. Because "ship" names a distinct commercial step rather than a specific tool or technology, the concept survives changes in how that step is carried out. Whether goods move by sea freight, regional trucking, drones, or automated warehouses, the underlying act of sending an item to its destination remains constant and remains commercially essential. The word describes the outcome, not the method, which is what gives it durability across shifting logistics practices.