The proposed .sell top-level domain represents the everyday activity of offering something for sale - a business promoting its products and services, or an individual listing a vehicle, a household item, or a piece of work. The string is a plain verb, and it points to the seller's side of a transaction: the page where an offer is described and presented.
Intercap Registry proposes to operate .sell as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, businesses, and organizations of all kinds that offer goods or services and want a direct, action-oriented address for those offers. Intended users are members of the general public looking for them.
Intercap Registry will make .sell names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is sustainable: offering goods and services for sale is a basic commercial activity carried out online by registrants of every size and sector, and it is not tied to any trend, technology, or single company.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.
The mission of .SELL is to provide a namespace associated with the concept of sell as exchanging goods or services for money or other value. The .SELL gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .SELL is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Oyster Dream, LLC will make .SELL available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .SELL is sustainable over time because exchanging goods or services for money or other value will continue to play a fundamental and enduring role across society. As society, technology, and methods of exchange evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.