The mission of .ROBOTICS is to provide a namespace associated with the concept of robotics as the design, development, and use of robots and related technologies. The .ROBOTICS gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .ROBOTICS is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Heir Superiority, LLC will make .ROBOTICS available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .ROBOTICS is sustainable over time because the design, development, and use of robots and related technologies will continue to play a fundamental and enduring role across society and technology. As society and technology evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.
The mission and purpose of .robotics is to give manufacturers, researchers, developers, and hobbyists an open, generic namespace for robotics — industrial and manufacturing automation, research and academic robotics programs, consumer and service robots, and maker/hobbyist robotics projects.
The applicant will drive adoption of .robotics through public relations outreach to robotics, engineering, and technology media, direct marketing to robotics companies, research institutions, and maker/hobbyist communities, partnership development with robotics manufacturers, universities and research labs, and robotics competitions or associations to secure anchor registrants, and coordinated promotion through the registrar channel to extend distribution and drive registration volume.
This purpose is sustainable over time because the adoption of automation and robotics across manufacturing, healthcare, logistics, and consumer applications is a long-term structural trend driven by labor, precision, and scale demands, so demand for the namespace doesn't depend on any single robotics technology or company remaining dominant.
1. Mission and purpose: The mission of .robotics is to provide the robotics industry and community with a namespace of its own. Intended registrants include robot manufacturers and component suppliers; automation integrators; research labs and university programs; robotics education, competitions and student teams; and the media and events of the field. Intended users are the engineers, businesses, educators and enthusiasts who engage with robotics worldwide. Following delegation, the applicant will, as registry operator of the .robotics TLD, conduct a phased launch, implement all ICANN-required rights protection mechanisms, and distribute the TLD through ICANN-accredited registrars, supported by marketing and outreach to build awareness and adoption among the intended registrant and user groups. The TLD will be operated under a comprehensive DNS abuse prevention and mitigation framework covering the full range of abuse types, combining proactive and reactive controls. Abuse reports will be investigated and actioned in line with applicable policy requirements. The objective is to maintain .robotics as a high-quality, trusted namespace for registrants and end users.
2. Sustainability: Robotics is a decades-old engineering discipline entering a period of accelerating real-world deployment across manufacturing, logistics, agriculture, healthcare and the home, driven by labor economics and advances in AI, all long-term structural forces. Its ecosystem of companies, institutions and education programs is large and growing.
1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis.
2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD.
3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting.
4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.