.robot

The proposed .robot top-level domain represents the broad concept of robots - machines and software that perform tasks, and the wider world of building, studying, and enjoying them, in both machine and software forms. The word spans practical automation, classroom and hobby projects, toys and kits, and a long-standing presence in entertainment and popular culture - and has most recently extended to AI, the newest form of software that acts and assists. Intercap Registry proposes to operate .robot as an open namespace, available for registration by the general public without restriction. Intended registrants include individuals, software developers, creators, businesses, and organizations of all kinds - builders, educators, retailers, and publishers - that want a clear, memorable address for robot-related products, projects, and content. Intended users are members of the general public seeking those resources. Intercap Registry will make .robot names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards. Demand for this category is sustainable: robots are a standing subject of products, education, and entertainment across many sectors, with interest that has grown steadily for decades and is not tied to any passing trend or single company.

Internet Land & Cattle LLC is applying for and, if successful, will operate the .robot gTLD as part of its objective of supporting competition, choice, and innovation in the Domain Name System. The mission and purpose of .robot is to provide a stable, secure, and memorable namespace for lawful identities, information, products, services, applications, projects, and organizations associated with robotics, automation, artificial intelligence, engineering, research, education, and creative activity. Intended registrants include robotics manufacturers, developers, researchers, universities, schools, laboratories, automation providers, AI projects, software and hardware companies, industrial operators, service providers, publishers, educators, creators, competitions, community organizations, and enthusiasts. Intended users include Internet users seeking to identify, discover, navigate to, or interact with those registrants. The namespace will accommodate a broad range of lawful commercial, scientific, industrial, educational, creative, and personal uses. It will not be limited exclusively to Internet Land & Cattle LLC, its Affiliates, a single manufacturer, technology, organization, industry, or registrant class. The applicant will work with its registry service provider, ICANN-accredited registrars, and other providers to support reliable registry operations, registrar distribution, rights protection, DNS-abuse mitigation, security, and clear registration and acceptable-use policies. This purpose is sustainable because robotics, automation, and artificial intelligence are continuing fields of research, education, production, service delivery, and public interest. Broad applicability, scalable infrastructure, registrar distribution, and registration and renewal revenue are intended to support long-term operation.

1. Mission and Objectives .robot aims to create a dedicated, intuitive, and trusted namespace for the global robotics technology and application ecosystem. Its mission is to help all organizations and individuals engaged in or interested in robotics—whether professional developers, manufacturers, researchers, or enthusiastic hobbyists and learners—establish distinct online identities, enabling Internet users to easily discover, understand, and access robotics-related products, services, ideas, and knowledge, thereby promoting the broad dissemination and diversified innovation of robotics technology. The goal is to establish .robot as a bridge connecting the world of robotics and the digital world, advancing the practical implementation of human-robot collaboration. Intended registrants: Open to the public, including but not limited to: robotics hardware and software developers, automation system integrators, research institutes and university laboratories, robotics competition organizers and educational institutions, industry solution providers, professional media and bloggers, as well as individual enthusiasts, maker community members, and science communicators with a strong interest in robotics. Registrants may use .robot domains for showcasing products and solutions, publishing technical articles, sharing creative projects, building community forums, and any other lawful activities related to robotics, conveying their close association with the field through the domain name itself. Intended users are Internet users worldwide who seek or use robotics-related information and services, including procurement professionals in manufacturing enterprises, educators, students, technology enthusiasts, and consumers. Through .robot domains, they can quickly identify the nature of information sources, reduce search and trust costs, and access desired content or services more efficiently. Relevant activities: Ipollo Tech Ltd will actively carry out online and offline promotion to communicate the unique value of .robot in establishing a robotics identity and fostering content discovery; collaborate with robotics industry organizations, open-source communities, and educational institutions to organize technology sharing sessions, project showcases, and developer exchange events; formulate and publish domain usage guidelines tailored to different registrant groups, guiding the creation of a vibrant, high-quality, and healthy online robotics ecosystem; and deploy abuse monitoring and rapid response mechanisms to ensure the security and stability of the namespace and maintain user trust. 2. Long-Term Sustainability Driven by multiple trends including industrial automation, service robotics, and embodied intelligence, the robotics industry has entered a long-term growth trajectory. The global installed base and incremental deployment of robots continue to expand, generating strong demand for related knowledge and information, which provides .robot with a sustainable demand base across industries and geographies. The company possesses sound financial reserves and a mature technical operations team, ensuring the long-term stable operation of .robot and full compliance with ICANN's security, stability, and compliance standards. Through reasonable registration pricing and organic market growth, .robot will achieve commercial self-sustainability. Ipollo Tech Ltd will remain committed to maintaining the professional reputation and open, inclusive character of .robot, and through anti-abuse governance and proactive guidance, make it a trusted long-term digital identifier within the global robotics ecosystem.

We hold this truth at the center of our mission: content is valuable. When you publish online—whatever you publish—you are adding something to the world, and that contribution deserves a home you control. Owning your domain means you're not at the whims of an ever-changing algorithm; it's a claim of ownership, independence, and authenticity. Every top-level domain we operate is built on that principle: a meaningful, memorable namespace that marks your corner of the internet as unmistakably your own, in essays, images, music, videos, storefronts, and whatever comes next. The mission of the .robot TLD is to serve developers, organizations, and communities building artificial intelligence and automation systems. AI development represents a rapidly growing field with expanding applications and continuous innovation. Registrants will use .robot domains to share automation solutions, build AI communities, collaborate on AI projects, and showcase innovations. Artificial intelligence and automation will continue to accelerate. The .robot TLD sustains relevance because developers and communities require a namespace for collaboration, knowledge-sharing, and building AI systems.

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

The mission of .ROBOT is to provide a namespace associated with the concept of a robot as a machine or system that performs tasks in the physical world. The .ROBOT gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string. The purpose of .ROBOT is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Paws Button, LLC will make .ROBOT available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .ROBOT is sustainable over time because machines or systems that perform tasks in the physical world will continue to play a fundamental and enduring role across society. As society and technology evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.

Robot refers to intelligent machines capable of perceiving their environment, processing information, making decisions, and executing tasks autonomously or semi-autonomously. With the advancement of technologies such as artificial intelligence, automation control, sensors, machine vision, cloud computing, and large-scale models, robots have been widely applied across numerous fields, including industrial manufacturing, healthcare, logistics and transportation, agriculture, education, scientific research, home services, public safety, aerospace, and many more. However, today, Robot no longer represents just the robotic device itself, but also symbolizes intelligence, automation, innovation, high productivity, and a future of human-machine collaboration. The mission and purpose of the applicant applying for the "Robot" string are as follows: First, to establish a dedicated, trustworthy, and highly recognizable Internet namespace for the global robotics industry, providing a unified digital identity for robotics, artificial intelligence, and intelligent manufacturing ecosystems. Through the .robot top-level domain, we aim to connect global robot manufacturers, AI enterprises, automation solution providers, research institutions, universities, developers, investment organizations, and end users, to build an open, innovative, secure, and trustworthy digital ecosystem. This will promote international collaboration and technological innovation in the robotics industry and advance the development of Internet applications for the global intelligent economy. Second, to foster innovation and development in robotics and artificial intelligence, and to build a global robotics industry ecosystem. We support the development and application of cutting-edge technologies such as robotics, embodied intelligence, autonomous driving, intelligent manufacturing, and human-computer interaction. By connecting enterprises, universities, research institutions, developers, investment organizations, and industry associations, we aim to facilitate cross-regional cooperation and industrial synergy, providing a clear, professional, and trusted online identity for robotics-related products, companies, platforms, and services, thereby enhancing brand influence. Third, to drive global digital and intelligent transformation, and to advocate for safe, trustworthy, and responsible robotics development. We aim to help various industries leverage robotic technologies to improve efficiency, reduce costs, achieve intelligent upgrades, and promote sustainable development. At the same time, we are committed to advancing robotics safety and contributing to a healthy Internet ecosystem.

1. Describe the mission and purpose of the applied-for gTLD. .robot helps robotics builders, suppliers, and research groups create a clear and memorable online presence for the machines they design, sell, and study, making it easier to be discovered and instantly understood by buyers, engineers, and the public. It turns a category everyone recognizes into a naming layer any robotics organization can claim. The result is an address that signals exactly what a site is about before a visitor reads a word. Intended Registrants: Organizations and individuals active across the robotics ecosystem, including robotics manufacturers and hardware makers, industrial and service automation firms, robotics startups, research groups and university labs, component and sensor suppliers, and integrators who design or deploy robotic systems. Intended Users: Engineers, buyers, procurement teams, researchers, students, hobbyists, and the general public seeking information about specific robots, robotic products, capabilities, documentation, or the companies that build and operate them. Related Activities Supporting the Purpose: • Awareness-building among robotics builders, suppliers, and integrators about a dedicated naming space aligned to their field. • Registrar distribution to make the extension broadly available to interested registrants. • Registrant education explaining how a category-specific address can clarify what an organization or product does. • Community outreach to robotics associations, maker communities, research institutions, and industry events. • Responsible registry operations consistent with standard obligations. .robot gives the robotics field a naming layer that says what a site is about before a visitor reads a single line of copy. Where a generic address forces builders to explain their category, a .robot address names it directly, helping a manufacturer, lab, or product line establish a clear and memorable online presence for the machines they design, sell, or study. The purpose is to organize identity around a single, widely understood word. A hardware maker can anchor a product family, a research group can publish a robotics platform, a component supplier can signal exactly which market it serves, and a service-robotics brand can present its offering in terms customers already recognize. In each case the address does double duty: it points to a destination and it communicates category membership. 2. Explain how this purpose is sustainable over time. Robotics is a maturing branch of industrial and engineering practice with its own supply chains, standards bodies, degree programs, trade shows, and capital markets. That structural footprint is what makes the concept durable. Robots are built from motors, actuators, sensors, controllers, and software produced by thousands of specialized firms, and each of those firms needs to be located, compared, and integrated by the next party in the chain. The extension attaches itself to that ongoing coordination problem, which does not disappear as designs improve. Physical machines that perform work occupy a permanent seat in modern economies. Factories, warehouses, hospitals, farms, and homes increasingly rely on them, and each deployment generates a long tail of activity that keeps a category name useful: specification, sourcing, documentation, servicing, replacement parts, and operator training. These are recurring functions tied to hardware that wears, upgrades, and gets superseded, so the demand for clear identification renews itself with every product generation rather than being satisfied once. "Robot" has been in continuous industrial and public use for over a century and has absorbed each new wave of capability without losing its plain meaning. Whatever form the underlying machines take next, the term buyers, engineers, and regulators reach for stays the same. That linguistic constancy anchors the naming layer even as the machines it describes evolve.

Zero Gravity Labs proposes .robot as the digital identity for the world's intelligent machines: a namespace that gives autonomous robots a trusted foundation to communicate, transact, and collaborate safely with each other, with the businesses that operate them, and with the people who rely on them. The mission for .robot is to build that trusted foundation as naming infrastructure available to the robotics industry as a whole. As robots move from isolated machines to networked systems that coordinate with each other and interact directly with commerce and infrastructure, there is no existing, industry-recognized namespace tying a robot or fleet to a verified identity with clear ownership, provenance, and accountability. General-purpose TLDs provide no such signal, leaving no reliable way for a counterparty to confirm what a given robot is, who is responsible for it, and what it is authorized to do. .robot closes that gap by giving registered robots and their operators a dedicated namespace where this information can be reliably published and checked — not by certifying that any given robot is safe to operate. Intended Registrants and Users The Registry Operator anticipates registrants and users drawn from: ● Robotics manufacturers and fleet operators registering identities for the machines they build or operate; ● Autonomous vehicle, drone, and industrial automation providers; ● Robots-as-a-service and machine-to-machine transaction platforms; ● Robotics research institutions and standards bodies working on machine identity and accountability; and ● Infrastructure providers building the communication and authentication protocols that let autonomous machines interact safely. Related Activities Zero Gravity Labs intends to operate .robot in parallel with .bot, its existing Web3 TLD counterpart on Unstoppable Domains' Web3 naming infrastructure, consistent with the framework ICANN's Technical Study Group on New gTLD Integrations with Alternative Naming Systems is developing: the two namespaces will maintain strict parallel control, so a name registered in one is only available in the other to the same registrant. Additional detail is provided in response to Question 222. Autonomous robots are subject to a regulatory environment — covering safety, liability, and operation in physical and public spaces — that varies by jurisdiction and continues to evolve. .robot's registry-level commitments are limited to naming infrastructure and do not constitute a certification that any registered robot is safe to operate or compliant with applicable law. The Registry Operator will apply the same legal-compliance obligations to .robot as to every other applied-for string, including sanctions screening and cooperation with lawful requests from competent authorities. Sustainability Demand for .robot is anchored in the accelerating deployment of autonomous machines across industrial, commercial, and consumer settings, rather than speculative activity. A robot's identity is tied to a physical machine or fleet that typically remains in service for years, giving registrants a structural incentive to maintain and renew their .robot identity for the machine's operational life, supporting the TLD's operation over the full term of the Registry Agreement and beyond.