The mission of .PORTFOLIO is to provide a namespace associated with the applied-for string. The .PORTFOLIO gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .PORTFOLIO is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Neigh Sayer, LLC will make .PORTFOLIO available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .PORTFOLIO is sustainable over time because the applied-for string has multiple commonly understood meanings and broad applicability across society. As society and technology evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
1. Mission and purpose: The mission of .portfolio is to give professionals a namespace for showcasing their work. Intended registrants include designers, photographers, artists, writers, architects, developers and other professionals presenting portfolios; students and job-seekers building professional presence; website builders and tools; and businesses presenting portfolios of products or projects. Intended users are the clients, employers and audiences who evaluate that work worldwide. Following delegation, the applicant will, as registry operator of the .portfolio TLD, conduct a phased launch, implement all ICANN-required rights protection mechanisms, and distribute the TLD through ICANN-accredited registrars, supported by marketing and outreach to build awareness and adoption among the intended registrant and user groups. The TLD will be operated under a comprehensive DNS abuse prevention and mitigation framework covering the full range of abuse types, combining proactive and reactive controls. Abuse reports will be investigated and actioned in line with applicable policy requirements. The objective is to maintain .portfolio as a high-quality, trusted namespace for registrants and end users.
2. Sustainability: Professionals in creative and knowledge work will always need to show their work to win the next client or job; the portfolio is the standing instrument for doing so, and the shift toward independent and project-based careers steadily enlarges the population that needs one online.