.pool

"A namespace for pool builders, maintenance services, swim facilities, and aquatic recreation businesses. The .pool TLD serves the businesses of water recreation and the broader idea of pooling itself. Its mission centers on the swimming-pool economy: builders and renovators, maintenance services, equipment and chemical suppliers, swim schools, and aquatic facilities - a large, perennial home-services vertical with strong local-search behavior. Intended registrants are pool-trade businesses, facilities, and suppliers, along with communities organized around shared resources; intended users are homeowners, facility operators, and families. The TLD will enable service-area trade addresses (austin.pool), maintenance-subscription branding, swim-instruction discovery, and facility sites. Registry distribution will run through accredited registrars and home-services platforms. Sustainability reflects the installed base: millions of residential and commercial pools require continuous service on seasonal cycles, producing renewal-anchored registrant relationships; the registry's conservative model is funded through year three and renewal-sustained thereafter."