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Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

PIR operates .ORG and the broader .ORG Family of Domains, including .CHARITY, .FOUNDATION, .GIVES, .GIVING, .NGO, and .ONG in accordance with our nonprofit mission. The mission and purpose of this TLD and all of our other TLDs is to provide trusted digital identities to nonprofits and mission-driven individuals and organizations worldwide. For decades, .ORG has been associated with credibility and public trust, a reputation built and sustained through PIR’s consistent stewardship and commitment to serving the public interest. Expanding the .ORG Family of Domains to provide additional consumer choice builds on that foundation.