The mission and purpose of .motors is to give dealerships, manufacturers, auto parts retailers, and motorsports organizations an open, generic namespace for anything related to vehicles and the automotive industry — new and used car sales, auto parts and repair, motorsports, and vehicle enthusiast communities.
The applicant will drive adoption of .motors through public relations outreach to automotive and motorsports media, direct marketing to dealerships, manufacturers, and auto parts retailers, partnership development with automotive industry associations, motorsports organizations, and dealership networks to secure anchor registrants, and coordinated promotion through the registrar channel to extend distribution and drive registration volume.
This purpose is sustainable over time because personal and commercial vehicle ownership has been a foundational sector of the global economy for over a century and will persist regardless of shifts in propulsion technology, so demand for the namespace doesn't depend on gas, electric, or autonomous vehicles specifically remaining dominant.
The mission of .MOTORS is to provide a namespace associated with the concept of motors as motorized vehicles, the devices that power them, and related technologies. The .MOTORS gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .MOTORS is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Neigh Sayer, LLC will make .MOTORS available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .MOTORS is sustainable over time because motorized vehicles, the devices that power them, and related technologies will continue to play a fundamental and enduring role across society. As society and technology evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis.
2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD.
3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting.
4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.