.mind

The mission of .MIND is to provide a namespace associated with the applied-for string. The .MIND gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string. The purpose of .MIND is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Heir Superiority, LLC will make .MIND available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .MIND is sustainable over time because the applied-for string has multiple commonly understood meanings and broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.

The proposed .mind top-level domain represents the mind in its everyday sense - thought, attention, memory, and imagination. The word also carries its ordinary verb forms: to mind something is to look after it, and to mind about something is to care. Intercap Registry proposes to operate .mind as an open namespace, available for registration by the general public without restriction. Intended registrants include individuals, creators, businesses, and organizations of all kinds that publish material about thinking, attention, and ideas, or that use the word in its other everyday senses. Intended users are members of the general public seeking those resources. Intercap Registry will make .mind names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards. Demand for this category is durable: thinking, remembering, and paying attention are described in ordinary language across publishing, education, and business, and the word is not tied to any trend, technology, or single company.

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

1. Mission and purpose: The mission of .mind is to provide a namespace for the many fields organized around thought, learning and cognition. Intended registrants include artificial intelligence companies, research groups and products, for which the mind is the defining reference point; education and learning businesses; coaches, authors and speakers; mindfulness and personal-development brands; and puzzle and brain-training products. Intended users are learners, readers and consumers worldwide engaging with content and services about how we think. Following delegation, the applicant will, as registry operator of the .mind TLD, conduct a phased launch, implement all ICANN-required rights protection mechanisms, and distribute the TLD through ICANN-accredited registrars, supported by marketing and outreach to build awareness and adoption among the intended registrant and user groups. The TLD will be operated under a comprehensive DNS abuse prevention and mitigation framework covering the full range of abuse types, combining proactive and reactive controls. Abuse reports will be investigated and actioned in line with applicable policy requirements. The objective is to maintain .mind as a high-quality, trusted namespace for registrants and end users. 2. Sustainability: Human interest in the mind, in learning it, training it and understanding it, is as old as recorded culture and spans education, publishing, personal development and now artificial intelligence, where the mind is the field's founding metaphor and machine cognition an expanding commercial category. The word is short, universal in English usage and untethered to any technology cycle.

1. Describe the mission and purpose of the applied-for gTLD. .mind helps mental health professionals, mindfulness teachers, and wellness brands create a clear and memorable online presence for the work they do around thinking, healing, and personal growth, making it easier for the people who need them to be discovered, understood, and trusted. It turns a name into an immediate signal of focus on the inner life, so a practice or program feels recognizable from the first glance. Intended Registrants: Mental health practitioners, psychologists, therapists, coaches, meditation and mindfulness teachers, cognitive science researchers, wellness organizations, and brands focused on mental fitness, learning, and personal development. Intended Users: Individuals seeking mental health support, meditation and mindfulness resources, cognitive training, and personal growth; students of psychology and neuroscience; and audiences looking for credible thinkers, educators, and wellness guidance. Related Activities Supporting the Purpose: • Awareness-building among wellness, therapy, and personal development communities • Registrar distribution to reach practitioners, educators, and lifestyle brands • Registrant education on presenting mental health and cognitive services clearly online • Community outreach with professional associations and mindfulness networks • Responsible registry operations consistent with established practices .mind is intended to give a dedicated home online to the many forms of work that revolve around thought, awareness, and mental well-being. The namespace serves a primary audience of mental health and wellness professionals who want a recognizable presence that reflects their practice. A counselor can turn a name into a memorable address for their services; a mindfulness teacher can create a clear destination for classes and guided sessions. For each, the domain becomes both a way to be reached and a signal of what they stand for. Beyond individual practitioners, .mind welcomes wellness brands, apps focused on meditation or cognitive training, learning platforms, and organizations advancing mental health awareness. These groups can use a .mind address to bring their ideas, tools, and communities together under a name that speaks directly to the mental and emotional dimension of human experience, making it easier for the right audiences to find, understand, and trust what they offer. 2. Explain how this purpose is sustainable over time. The enduring relevance of .mind rests on cultural relevance: the concept of the mind occupies a central and growing place in how societies understand health, learning, and human potential. Attention to mental well-being has moved from the margins into everyday life, shaping how people raise children, structure workplaces, approach education, and define a good life. This is not a passing interest but a deepening cultural priority that reinforces itself across generations. What sustains the concept is the way it anchors several distinct fields that show no sign of contracting. Psychology and psychotherapy continue to formalize as professions with rising demand for care. Neuroscience and cognitive research steadily expand what is known about thought, memory, and perception, keeping the subject intellectually alive. Contemplative traditions such as meditation and mindfulness, practiced for millennia, keep finding new expression in modern wellness culture. Because societies increasingly treat mental well-being as essential rather than optional, and because the study of the mind renews itself through ongoing discovery, a namespace organized around this concept is positioned to remain meaningful well into the future. Its relevance is reinforced by real and expanding professional, educational, and cultural investment in understanding the inner life.

Mission The mission of .mind is to provide an open, distinctive and adaptable digital namespace for activities relating to ideas, knowledge, learning, creativity, reflection, mindfulness and personal development. The word “mind” has broad relevance across education, research, publishing, technology, creative work, intellectual projects and individual development. The .mind gTLD is intended to support websites, brands, services, content, tools and projects associated with these fields. It gives registrants a clear and memorable online identity while allowing the namespace to remain relevant across different sectors and evolving digital uses. Registration or use of a .mind domain name does not constitute verification, certification or endorsement of a registrant or of any information, advice, product or service. Purposes 1. Provide a clear and memorable digital identity for activities relating to thought, knowledge, learning and creativity. 2. Support educational, professional, cultural, technological, personal development and project-based uses. 3. Improve the discoverability of relevant ideas, content, tools, services and projects. 4. Maintain an open and adaptable namespace as technologies, learning practices and forms of digital expression continue to evolve. Intended Registrants 1.Educators, researchers, writers, authors, creators, developers, consultants and independent professionals. 2.Individuals and entities offering educational content, knowledge resources, digital tools, courses, creative works or intellectual projects. 3.Individuals and organizations engaged in mindfulness, reflection, well-being and personal development activities. 4.Platforms, businesses and organizations providing technology, education, content, training or operational support for related activities. 5.Other individuals and entities wishing to use “mind” in connection with a lawful brand, idea, work, project or digital identity. These categories describe principal intended uses and are not exclusive eligibility requirements. Subject to applicable requirements and published policies, .mind domain names may support a broad range of lawful uses. Intended Users Intended users include Internet users seeking ideas, knowledge, educational materials, digital tools, professional resources, mindfulness information and personal development content. Users remain responsible for evaluating the information, advice, products and services they encounter. Implementation Activities The registry plans to: 1.Offer registrations through ICANN-accredited registrars in accordance with applicable launch and rights-protection requirements. 2.Publish registration, renewal, dispute and abuse-reporting policies. 3.Conduct general awareness and outreach among educators, creators, professionals, organizations, platforms and other relevant users. 4.Address security and abuse matters in accordance with applicable ICANN requirements, registry policies and available evidence. These activities describe the registry’s general operating approach and do not guarantee registration volume, market adoption or specific commercial outcomes. Long-Term Sustainability The long-term relevance of .mind is supported by the broad and established meaning of the word “mind” and its application across education, knowledge, creativity, technology, reflection, mindfulness and personal development. Its potential uses extend across websites, educational resources, digital tools, professional services, creative works, research projects and other online activities. The registry’s financial model is based principally on registration and renewal revenue, supported by prudent cost management and financial planning. Relevant assumptions, costs and risks are addressed in the financial materials submitted with the application. The registry intends to operate .mind as a long-term digital namespace and maintain its security, stability and relevance as user needs and online practices evolve.

1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis. 2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD. 3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting. 4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.