.look

The proposed .look top-level domain represents the everyday concept of looking - inviting people to see something and presenting how something appears. The word covers both sides: take a look, a first look, and a new look, the look of a product or a place. Intercap Registry proposes to operate .look as an open namespace, available for registration by the general public without restriction. Intended registrants include individuals, creators, businesses, and organizations of all kinds that want a clear address for content meant to be seen - showcases, previews, styles, and presentations. Intended users are members of the general public browsing that content. Intercap Registry will make .look names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards. Demand for this category is sustainable: showing things and looking at them is a standing feature of websites, businesses, and organizations across every sector, and is not tied to any trend, technology, or single company.