.leo

We intend to operate the .Leo TLD as a dotBrand TLD where all domain registrations will be restricted to organisations within our corporate group and, potentially, to licensees of our trademarks. We will implement a strict registration approval process to ensure registrations are limited to these types of registrant that will include: - an internal request and approval process for any part of the business that wishes to use a domain name within our TLD; - creation of pre-defined registration policies setting out who can register a domain within our TLD; - use of a trusted corporate registrar for the creation of all domain names. The registrar will only accept requests from authorised individuals within our organisation. Use of all domains will be exclusively for achieving our corporate objectives. Operation of the TLD in this restricted manner will easily be sustainable in the long term through the above-mentioned controls.

Mission The mission of .leo is to provide an open, distinctive and adaptable digital namespace for uses associated with the name “Leo,” zodiac and cultural themes, personal identity, creative expression, brands and digital projects. Recognized as both a given name and zodiac sign, “leo” is used by individuals, businesses, creators and organizations for names, identities, products, services and projects. The .leo gTLD provides a clear, memorable online identity while supporting diverse personal, cultural, creative, educational and commercial uses. Registration or use of a .leo domain name does not constitute verification or endorsement of a registrant or of any related information, product or service. Purposes 1.Provide a clear and memorable digital identity for individuals, brands, content and projects using or associated with the name “Leo.” 2.Support zodiac-related, cultural, creative, educational, lifestyle, personal branding and commercial uses. 3.Improve the online visibility and discoverability of relevant websites, content, products, services and projects. 4.Maintain an open and adaptable namespace that can remain relevant as user needs and forms of digital expression evolve. Intended Registrants 1.Individuals named Leo or using Leo as a personal, professional or creative identity, and creators, influencers producing Leo-related cultural, lifestyle or creative content. 2.Businesses, brands, studios, projects and organizations using “Leo” as a name, abbreviation, theme or identifier. 3.Individuals and entities involved in zodiac culture, technology, education, entertainment, marketing, design and related products or services. 4.Other individuals and entities wishing to use “Leo” for a lawful website, brand, work, service, project or digital identity. These categories describe principal intended uses and are not exclusive eligibility requirements. Subject to applicable requirements and published policies, .leo domain names may support a broad range of lawful uses. Intended Users Intended users include Internet users seeking people, brands, products, creative works and projects presented through .leo domain names. .leo applies to diverse personal and commercial contexts. Each domain’s meaning depends on the registrant’s chosen name and use, and users remain responsible for evaluating the information, products and services they access. Implementation Activities The registry plans to: 1. Offer registrations through ICANN-accredited registrars in accordance with applicable launch and rights-protection requirements. 2. Publish registration, renewal, dispute and abuse-reporting policies. 3. Conduct general awareness and outreach among individuals, creators, businesses, cultural participants, organizations, platforms and other potential users. 4. Address security and abuse matters in accordance with applicable ICANN requirements, registry policies and available evidence. These activities describe the registry’s general operating approach and do not guarantee registration volume, market adoption or specific commercial outcomes. Long-Term Sustainability The long-term relevance of .leo is supported by the established use of “Leo” as a given name and zodiac designation, together with its potential use across personal identity, branding, culture, creativity, entertainment and other digital activities. Its broad range of possible uses allows the namespace to serve individuals, businesses, organizations, content and projects without depending on a single industry or application. The registry’s financial model is based principally on registration and renewal revenue, supported by prudent cost management and financial planning. Relevant assumptions, costs and risks are addressed in the financial materials submitted with the application. The registry intends to operate .leo as a long-term digital namespace and maintain its security, stability and relevance as user needs and online practices evolve.