The mission of .IFY is to provide a namespace associated with the applied for string. The .IFY gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .IFY is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Glass Emotion, LLC will make .IFY available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .IFY is sustainable over time because the applied-for string is broadly recognized and has broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
The mission of the .ify gTLD is to provide a secure, stable and broadly accessible namespace for individuals, businesses, organizations and other lawful users worldwide.
The string “ify” is derived from a familiar English word-forming element that may convey the general idea of making, becoming or transforming. It was selected because it is short, memorable and adaptable as an Internet identifier. These linguistic associations are illustrative only and will not define or restrict the permitted uses of the TLD.
.ify will operate as an open, general-purpose gTLD. Registrants will not be required to demonstrate any connection with a particular subject matter, activity, company, industry, profession, geographic location or community. Domain names may be registered and used for websites, email, digital identities, commercial activities, creative projects, informational resources and other lawful purposes, subject to applicable law, ICANN requirements and registry policies.
The TLD is not intended to identIFY, represent or exclusively serve any particular organization, trademark owner, product, service, technology, industry or defined community.
The purpose of .ify is to expand consumer choice within the Domain Name System by offering a concise, distinctive and versatile naming option capable of supporting a broad variety of lawful users and uses. The Applicant intends to make registrations available through ICANN-accredited registrars, maintain appropriate rights-protection and DNS-abuse-mitigation mechanisms, and operate the registry in accordance with applicable technical, operational and contractual requirements.
The namespace is intended to remain sustainable over time because it is not dependent upon any particular industry, market, trend, subject matter or category of registrant. Its general-purpose character will allow .ify to serve different users and adapt to evolving forms of lawful online activity.