The mission and purpose of the applied-for .hola gTLD is to establish a namespace built around greeting, welcome, and human connection. "Hola" is the Spanish word for hello, and as one of the most widely spoken languages in the world it carries immediate, warm recognition across a vast global audience, while also being broadly understood well beyond native Spanish speakers as a friendly, approachable form of greeting. A central aim of the TLD is to serve the Spanish-speaking world and Hispanic identity: individuals, families, communities, creators, and businesses who want an address that reads naturally and idiomatically in their own language rather than in English. Intended registrants include personal and community users, social and cultural groups, and organisations in hospitality, lifestyle, events, and communication seeking a conversational, welcoming identity. Registrations may be used for personal profiles and contact pages, invitations and event sites, greeting and messaging services, community presences, and hospitality or social ventures. The TLD is designed to be sustainable: greeting is a recurring use across personal and commercial contexts, and the reach of the Spanish language is expected to give it a broad and lasting base of potential registrants.
The mission of .HOLA is to provide a namespace associated with the applied-for string. The .HOLA gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .HOLA is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Femoral Express, LLC will make .HOLA available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .HOLA is sustainable over time because the applied-for string is broadly recognized and has broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.