.hisense

1. Mission and Objectives Mission: As the applicant of the “.hisense”, our mission is to build a secure, trustworthy, and unified global digital identity for the Hisense Group. Through centralized management, we aim to promote the standardized development and global collaboration of the Hisense ecosystem, supporting the corporate mission of “Dedicated to technological innovation, leading advanced manufacturing with intelligence as the core, and bringing happiness to hundreds of millions of families with high-quality products and services.” Objectives: To establish the “.hisense” as an exclusive, authoritative digital identifier for internal use within the Hisense Group. Registration rights will be restricted to the Group and its subordinate entities, enabling unified management and compliant use of the global brand domain name. 2. Intended Registrants Intended registrants are limited to internal entities within the Hisense Group, including the corporate headquarters, core business units, subsidiaries, and affiliated companies, ensuring consistent and secure brand usage. 3. Intended Users Intended users are primarily Hisense employees, global consumers, clients, and ecosystem partners. Through these exclusive domain names, they will access Hisense’s official networks, brand services, and official information channels, ensuring a reliable brand experience. 4. Related Activities Internal Brand TLD: “.hisense” will serve as the brand TLD, used to integrate the digital identity systems of the Group’s core operating entities. Fulfilling the Corporate Mission and Vision: Leveraging the “.hisense”, we will support Hisense’s corporate mission of “Dedicated to technological innovation, leading advanced manufacturing with intelligence as the core, and bringing happiness to hundreds of millions of families with high-quality products and services” and its vision of “Building a century-old Hisense, becoming the most trusted brand in the world.” Through a unified digital gateway, we will convey Hisense’s brand values and service commitments to global users. 5. Long-Term Sustainability Entity Support: Hisense has deeply cultivated its global footprint, with 30 R&D centers, 37 industrial parks and production bases, and 64 overseas companies and offices worldwide, holding a leading global market position in core product categories. Its operations provide strong market support and ongoing practical applications for the long-term operation of the TLD. Professional Operation: We are equipped with a professional technical and management team, backed by sufficient financial support from the Group, and have established internal systems for domain name registration, resolution, management, and security protection. Through sustained internal resource investment, we ensure the domain system upgrades in sync with the Group’s business growth, guaranteeing the financial sustainability of its operation. Brand Trust: Hisense consistently upholds the business philosophy of “Technology as the foundation, stable operation” and the vision of “Building a century-old Hisense, becoming the most trusted brand in the world.” Through continuous technological innovation, high-quality product output, and global social responsibility practices, we continuously deepen the brand’s social value and user trust. Compliance and Security: Hisense Group will strictly comply with ICANN's relevant regulations and establish domain name security monitoring and emergency response mechanisms. We will effectively mitigate risks, preserve the integrity of the domain name system, and deliver a secure, reliable, and trustworthy digital foundation for Hisense Group's long-term global digital strategy.