The applied-for .happy gTLD is built around positive feeling and the occasions that go with it. "Happy" is a common English word understood worldwide, and it is especially familiar as the first word in everyday greetings and good wishes such as happy birthday, happy holidays, and happy new year. That makes it a natural fit both for wellbeing and lifestyle uses and for greetings, cards, and celebrations. Intended registrants include businesses in lifestyle, wellbeing, events, and hospitality, greeting card and gifting services, creators and brands wanting a cheerful identity, campaigns focused on wellbeing or celebration, and individuals wanting a short, expressive address. Registrations may be used for wellbeing and lifestyle sites, greeting, celebration, and occasion pages, event and party services, promotional and customer-facing content, and personal or creator identities. The purpose is sustainable because celebrations, good wishes, and wellbeing are recurring parts of everyday life, which is expected to support a continuing base of registrants over time.
The mission of .HAPPY is to provide an accessible namespace for individuals, businesses, organizations, communities, projects, and other entities that identify with or wish to be associated with the term “happy.” The purpose of .HAPPY is to enable registrants to establish distinctive online identities through domain names that reflect the positive concept represented by the applied-for string. To achieve this purpose, ENDPOINT DOMAINS, INC. will make .HAPPY available for registration through accredited registrars and other appropriate distribution channels; maintain secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .HAPPY is sustainable over time because “happy” is a broadly recognized term with enduring relevance across personal, commercial, cultural, social, and community contexts. It can be associated with celebrations, entertainment, hospitality, well-being, products and services, causes, creators, businesses, and communities, while remaining flexible enough to serve new forms of positive expression and engagement as society, technology, and methods of communication evolve.