.hao

1. Mission and Objectives hao is the Chinese Pinyin for “xn--5us” meaning “good” “excellent” and “wonderful”. In the Chinese linguistic and cultural context, “xn--5us” serves as the most fundamental and profound standard of evaluation, it is both a measure of quality and an expression of value recognition. The mission of .hao is to establish a namespace on the global Internet built upon the shared concept of “good,” transforming “good” from a subjective sentiment into a recognizable, trustworthy, and selectable digital space, thereby helping Internet users efficiently discover high-quality content and services. The goal is to make .hao a widely recognized quality identifier and a bridge of trust connecting dedicated creators with genuine seekers. Intended Registrants: Open to the public. Intended users: Global Chinese-speaking Internet users and international users with an awareness of Chinese culture. Through .hao domains, users can quickly identify noteworthy content and trustworthy services. Relevant activities: Jiangsu Bangning Technology Co., Ltd. will raise awareness of .hao around the theme of “making the Internet better.” This includes: collaborating with quality brands, content creators to launch themed activities such as “Discover Good Content” and “Share a Good Life,” building positive recognition by showcasing successful cases; and establishing routine abuse monitoring and rapid response mechanisms to safeguard the credibility of the namespace. 2. Long-Term Sustainability The long-term sustainability of .hao rests on three foundations: First, the enduring nature of cultural consensus. “Good,” as a value judgment, transcends geographical, generational, and industry boundaries. No matter how technology evolves, the human pursuit of “good” remains unchanged. This provides .hao with a cultural foundation that extends beyond business cycles. Second, the structural growth of market demand. With the deepening of the digital economy, user demand for high-quality content and trustworthy services continues to rise. As a simple entry point for establishing trust, .hao naturally aligns with this trend, laying a foundation for sustained user demand growth. Third, the robustness of the business model. The company possesses sufficient financial resources and a professional operations team to ensure the long-term stable operation of .hao, fully meeting ICANN's security, stability, and compliance requirements. As an open generic top-level domain, .hao does not rely on any single industry, and will achieve commercial self-sustainability through reasonable pricing and organic registration volume growth. Jiangsu Bangning Technology Co., Ltd. will actively collaborate with registrars in abuse governance, making .hao a quality identifier that users can rely on for the long term.