.haier

1. Mission and Objectives As the applicant for the ".haier" registry, we aim to build a secure, trusted, and unified global digital identity infrastructure for Haier Group, promoting standardized development and global collaboration through centralized management. We will position these domains as the exclusive digital identifiers for the Group and its subsidiaries, restricting registrations accordingly. This enables unified global brand control, compliant usage, and a highly secure internal network, ultimately enhancing brand asset value and digital efficiency. 2. Intended Registrants Intended registrants are limited to Haier Group and its various affiliates, including: Haier Group headquarters, Haier Smart Home, Thunderobot, Haier Biomedical, INKON Life, Shanghai RAAS, STEP, Autohome, and ZHONGMIAO HOLDINGS – eight listed companies and their subsidiaries – as well as the operating entities of global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and CANDY. 3. Intended Users Intended users primarily include Haier Group employees, global consumers, enterprise customers, and ecosystem partners. Through these exclusive domains, they will access Haier Group's official services across six major industrial ecosystems – Smart Home Ecosystem, Comprehensive Healthcare Industry Ecosystem, Digital Economy Industry Ecosystem, Robotics Industry Ecosystem, New Energy Industry Ecosystem, and Automotive Industry Ecosystem – and obtain secure, tamper-proof official information and product experiences. 4. Relevant Activities (1)Use ".haier" as the unified internal brand TLD for Haier Group, integrating the digital identity framework to centralize brand asset management. (2)Leverage ".haier" to support digital collaboration across the ecosystem, enabling seamless user-device-service connectivity through various second-level domains. (3)Integrate with the COSMOPlat industrial internet platform to build a digital foundation for global enterprise collaboration and secure data exchange. (4)Provide intuitive, memorable domain access points to simplify multilingual and multi‑region access paths, improving user efficiency in accessing Haier's ecosystem services. 5.Long-Term Sustainability Statement (1)Since 1984, Haier Group has built a global brand, ranking first in major home appliance retail sales globally for 17 consecutive years (Euromonitor). With 10 R&D centers, 71 research institutes, 35 industrial parks, 173 manufacturing centers and a sales network of 230,000 touchpoints worldwide, this solid global presence ensures ongoing demand and a strong foundation for the long‑term use of the ".haier". (2)As the Group's internal dedicated registry, we have a professional team and sufficient funding, with comprehensive systems for registration, resolution, management, and security. Continuous investment ensures system evolution with business growth, forming a service loop and financial sustainability. (3)Upholding "Forever Sincere", we reinforce brand value through CSR initiatives like "Project Hope". This heritage and social responsibility provide a spiritual core and reputational guarantee for the domain system's sustainability. (4)We will comply with ICANN rules, implement security monitoring and emergency response, ensure compliance and technical security, mitigate risks, and uphold credibility—providing a secure, reliable digital platform for Haier's global digitalization.