.gem

Mission and Purpose: Charleston Road Registry Inc. dba Google Registry (Charleston Road Registry), a company wholly owned by Google, provides registry services to the public. Google is a technology leader focused on improving how millions of users connect with information. In line with Google’s mission, we make information accessible by extending the utility of the Domain Name System while enhancing the performance, security, and stability of the Internet. We aspire to create unique web spaces where users learn about products and services in a targeted manner. The primary purpose of the applied-for gTLD is to provide a dedicated, recognizable, and trusted space where registrants can enact second-level domains that relate to precious, high-quality items, and hidden treasures. This applied-for gTLD provides registrants ability to categorize their online locations, securely manage their digital presence, and offer a highly recognized web space to the general Internet population. Intended Registrants and Users: Charleston Road Registry intends to operate the applied-for gTLD as an open registry. The ultimate goal is to allow various businesses and individuals to comprehensively manage their domain space for gem-related offerings. Registration will be widely accessible, and any interested parties will be authorized to register domains in accordance with standard, open registry policies. The intended registrants include enterprise users, researchers, digital creators, and curators. The intended users of the applied-for gTLD are the general Internet public and consumers who will navigate to these domains to securely access collections, curated portfolios, targeted content, and services. Related Activities: The applied-for gTLD will provide registrants with the ability to customize their domain names to signal to Internet users the precise nature of their websites. The specialization goal of the applied-for gTLD is to extend the premium identity to each dedicated second-level domain space. This provides a centralized mechanism by which individuals and companies can easily link their diverse initiatives, allowing them to actively manage their digital presence and coordinate the introduction of web spaces for premium services. Launching the applied-for gTLD will generate increased competition in the online marketplace by adding incremental availability to the domain pool. The applied-for gTLD provides an authoritative environment for the provision of targeted content. The applied-for gTLD will spur further innovation by providing an accelerated platform for the seamless introduction of new offerings and enhanced branding. Sustainability Over Time: Charleston Road Registry will strive to provide the highest level of user experience through operational stability, security, and performance for the applied-for gTLD. This purpose is highly sustainable over time due to Google's long-term corporate standing, continuous investment, and robust technical infrastructure. We are uniquely positioned to provide this experience given our relationship with Google; Google invests heavily in IT infrastructure and maintains a record of excellence in operations. Google runs one of the largest DNS system globally, maintains industry-leading uptime, and offers enterprise services on which governments depend. Google keeps speed, reliability and scale in mind with each new service, ensuring ongoing stability for the registry's lifetime. Google is well-financed and committed to maintaining Charleston Road Registry, ensuring operation of the TLD remains viable, relevant, and fully funded.

Mission The mission of .gem is to provide an open, distinctive and adaptable digital namespace for uses connected with gemstones, jewelry, design and collecting, and for broader uses inspired by the figurative meaning of “gem” as something valued, distinctive or noteworthy. The .gem gTLD is intended to support websites, brands, products, services, creative works, content and projects. It gives registrants a clear and memorable online identity while remaining relevant across sectors and evolving digital uses. Registration or use of a .gem domain name does not constitute verification or endorsement of a registrant or of the authenticity, quality, origin or value of any related product or service. Purposes 1. Provide a clear and memorable digital identity for gemstone, jewelry, design, collecting and related activities. 2. Support branding, creative, cultural, educational, commercial and project-based uses drawing on the figurative meaning of “gem.” 3. Improve the discoverability of relevant websites, products, services, content and projects. 4. Maintain an open and adaptable namespace as technologies and online practices evolve. Intended Registrants Primary intended registrants include: 1. Individuals and entities involved in gemstones, jewelry, design, collecting, retail, education, culture and related products or services. 2. Creators, designers, brands, businesses, professionals and project operators seeking a distinctive online identity. 3. Service providers, platforms and organizations offering relevant tools, information, education, logistics, technology or support. 4. Other individuals and entities wishing to use “gem” figuratively for a lawful brand, work, place, idea, product, service or project. These categories describe principal intended uses and are not exclusive eligibility requirements. Subject to applicable requirements and published policies, .gem domain names may support a broad range of lawful uses. Intended Users Intended users include Internet users seeking gemstone and jewelry-related products, services, designs, information and collecting resources, as well as distinctive brands, creative works, educational content, cultural resources and other projects presented under the broader meaning of “gem.” Users remain responsible for evaluating the information, products and services they encounter. Implementation Activities The registry plans to: 1. Offer registrations through ICANN-accredited registrars in accordance with applicable launch and rights-protection requirements. 2. Publish registration, renewal, dispute and abuse-reporting policies. 3. Conduct general awareness and outreach among relevant businesses, professionals, creators, organizations, platforms and users. 4. Address security and abuse matters in accordance with applicable ICANN requirements, registry policies and available evidence. These activities describe the registry’s general operating approach and do not guarantee registration volume, market adoption or specific commercial outcomes. Long-Term Sustainability The long-term relevance of .gem is supported by the established meaning of “gem” and its use in literal and figurative contexts. Potential applications extend across gemstones, jewelry, design, collecting, culture, education, branding, creative content and other digital activities. The registry’s financial model is based principally on registration and renewal revenue, supported by prudent cost management and financial planning. Relevant assumptions, costs and risks are addressed in the financial materials submitted with the application. The registry intends to operate .gem as a long-term digital namespace and maintain its security, stability and relevance as user needs and online practices evolve.