The proposed .commerce top-level domain represents commerce in its broadest sense - the exchange of goods and services between buyers and sellers, at every scale from one person selling to trade between countries, together with the everyday work that supports it: listings, ordering, delivery, and customer support.
Intercap Registry proposes to operate .commerce as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, creators, businesses, and organizations of all kinds that sell, supply, or support the exchange of goods and services. Intended users are members of the general public looking for those goods, services, and resources.
Intercap Registry will make .commerce names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is durable: buying and selling is a standing activity across every sector, and is not tied to any trend, technology, or single company.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.