.bit

The mission and purpose of the applied-for .bit gTLD is to provide a dedicated namespace for the technology, software, and digital product community. "Bit" is a foundational term in computing, being the basic unit of digital information, and is widely recognised as shorthand for anything technical or data-related, giving it natural appeal to developers, technology companies, and digital startups seeking a short, memorable identity. Intended registrants include software developers and engineering teams, technology startups and SaaS providers, digital agencies and studios, hardware and electronics companies, data and computing service operators, and individual technologists and makers. Registrations may be used for product, app, and project identities, developer and portfolio sites, technical documentation and tooling, and digital or data-focused services. The TLD is intended to be sustainable because software and digital technology are large, fast-moving global sectors that continually generate new products, startups, and projects in need of distinct online identities over time.

The mission of .BIT is to provide a namespace associated with the applied-for string. The .BIT gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string. The purpose of .BIT is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Duel Meaning, LLC will make .BIT available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .BIT is sustainable over time because the applied-for string is broadly recognized and has broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.

1. Mission and Objectives .bit represents the smallest unit of digital information. On the Internet, "bit" symbolizes the fundamental building block of the digital world, conveying digital authenticity, precision, and a native presence built from the ground up. The mission of .bit is to provide a foundational namespace for this elemental digital concept, enabling each .bit domain to signal "this is my basic unit of digital identity," and helping individuals, brands, and organizations establish a digital presence that is intrinsically their own, starting from the smallest unit. The goal is to establish .bit as a domain closely associated with digital fundamentals and authenticity, and as a natural choice for those building their online identities at the most essential level. Intended Registrants: Open to the public. Intended Users: Any Internet users who wish to access content, services, or identities independently built upon fundamental digital elements by individuals, brands, or organizations. Relevant Activities: Hong Kong Zhongze International Limited will promote .bit around the theme of "the fundamental unit of your digital world"; and will establish routine abuse monitoring and rapid response mechanisms to safeguard the credibility of the namespace. 2. Long-Term Sustainability The digital economy is built on bits, and the need for individuals and organizations to establish a fundamental and authentic digital identity continues to grow. As a short, technically resonant domain, .bit is easy to remember and share, applicable across a wide range of digital scenarios, and not dependent on any single industry. The company possesses sound operational capabilities to ensure the long-term stable operation of .bit in compliance with ICANN requirements. Through reasonable pricing, .bit will achieve commercial self-sustainability, establishing itself as a signature domain for digital-native identity and foundational digital presence.

The mission and purpose of .bit is to give developers more domain choices for projects, tools, and identities in a namespace that is generic and usable across any computing platform. As an unrestricted and open gTLD, .bit can also be used by any individual or business for compact, standalone projects or websites — a quick tutorial, a single tool or part, a short comedy routine, or a small-batch product — signaling something intentionally small and focused rather than a big platform or catalog. The applicant will drive adoption of .bit through public relations outreach spanning both developer/technology media and general small-business and creator audiences, direct marketing campaigns targeting developers, hobbyists, and small businesses producing compact or small-batch products, partnership development with developer platforms, maker communities, and small-business marketplaces to secure anchor registrants, and coordinated promotion through the registrar channel to extend distribution and drive registration volume across both audiences. This purpose is sustainable over time on two independent fronts. Within computing, the bit remains the irreducible unit of digital information regardless of how hardware, networks, or software paradigms evolve, so a namespace anchored to it stays meaningful across technology generations. Outside computing, people's preference for digestible, single-purpose pieces over long, complex wholes is a constant across media, tools, and commerce, giving the string relevance well beyond any one industry or trend cycle.

Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential. Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators. LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.

The mission of .BIT is to create a distinctive namespace rooted in one of the fundamental building blocks of the digital world: the bit. As the basic unit of digital information, "bit" has enduring relevance across computing, software, data, electronics, cybersecurity, communications, and emerging technologies, while also carrying familiar associations with binary and 8-bit digital culture. Intended registrants include software and technology companies, developers and open-source projects, semiconductor and electronics businesses, embedded and IoT providers, cybersecurity and cryptography organizations, data and developer-tool providers, universities and research groups, educators, makers and technology communities, digital creators, and individuals with a meaningful connection to computing or the term. Intended users include developers, engineers, researchers, students, educators, technology professionals, creators, customers, and audiences seeking related software, information, tools, services, projects, resources, or communities. Natural and legitimate uses include software and developer projects; technical documentation; data and computing resources; electronics and embedded systems; cybersecurity and cryptography; research and education; developer tools; open-source projects; digital infrastructure; binary and 8-bit computing; retro technology and gaming; maker projects; creative work; personal sites; and other relevant products, services, content, and experiences. From a single bit of information to the systems built from billions of them, .BIT provides a memorable digital identity for the technology, ideas, and people that make the digital world work. Oinkadot intends to support the development of the namespace through broad registrar distribution, appropriate positioning of .BIT for its intended markets, and ongoing awareness of its diverse technological, scientific, educational, commercial, and creative uses. The purpose is sustainable because the bit is a foundational concept of computing and digital information, independent of any particular platform, product, or technological trend. Technologies will evolve, devices will change, and computing will become more powerful, but underneath it all there will still be bits. Its fundamental technical meaning, combined with its associations with software, electronics, data, security, digital culture, and creativity, provides a diverse foundation for long-term interest in the .BIT namespace.

The .BIT TLD is intended to provide a trusted and distinctive namespace for organizations and individuals engaged in software development, digital infrastructure, artificial intelligence, cybersecurity, cloud computing, and emerging digital technologies. Inspired by the bit, the fundamental unit of digital information, .BIT is designed to serve the organisations and communities that build, operate, secure, and advance the digital economy. The namespace supports a broad ecosystem spanning software engineering, data systems, AI, cloud platforms, Web3, cybersecurity, digital identity, and next-generation computing. The registry's objective is to establish .BIT as a credible, high-quality namespace that supports meaningful use, technical innovation, and long-term growth. Registration policies and operational practices will encourage adoption by organizations with a genuine connection to digital technology and infrastructure, rather than speculative or short-term registrations. By providing a clear and enduring digital identity, .BIT aims to support the continued development of technologies, platforms, and services that power the internet, strengthen digital trust, and contribute to global economic growth and technological innovation.

1. Mission and purpose: The mission of .bit is to provide the technology world with a namespace built on the fundamental unit of digital information. Intended registrants include software companies, developers and digital product makers; technology media, education and community sites; electronics and hardware businesses; and brands across gaming, data and digital services. Intended users are the developers, technologists and consumers those registrants serve globally. Following delegation, the applicant will, as registry operator of the .bit TLD, conduct a phased launch, implement all ICANN-required rights protection mechanisms, and distribute the TLD through ICANN-accredited registrars, supported by marketing and outreach to build awareness and adoption among the intended registrant and user groups. The TLD will be operated under a comprehensive DNS abuse prevention and mitigation framework covering the full range of abuse types, combining proactive and reactive controls. Abuse reports will be investigated and actioned in line with applicable policy requirements. The objective is to maintain .bit as a high-quality, trusted namespace for registrants and end users. 2. Sustainability: The bit is the irreducible unit of all digital information, a concept as durable as computing itself and embedded in the vocabulary of every technology discipline. As long as software, hardware and digital media exist, "bit" remains meaningful to the businesses built on them.

1. Describe the mission and purpose of the applied-for gTLD. .bit helps developers, engineering teams, and technology makers create a clear and memorable online presence for their projects, tools, and technical communities, making it easier to be discovered and trusted by an audience that recognizes the name instantly. It turns a short, code-fluent word into a recognizable home for what they build. Intended Registrants: Software developers, open-source maintainers, engineering teams, technology startups, hardware and firmware makers, developer-tool companies, and technical educators seeking a short, technically resonant web address. Intended Users: Developers, engineers, technical hobbyists, computer science students, and product teams who visit sites to access documentation, tools, repositories, demos, and technical communities. Related Activities Supporting the Purpose • Awareness-building within developer and open-source communities • Registrar distribution through channels frequented by technical buyers • Registrant education on pairing short project names with the .bit extension • Community outreach at hackathons, developer conferences, and coding forums • Responsible registry operations As the smallest indivisible unit of digital information, "bit" is immediately understood by anyone who works with code, systems, or computing. That instant recognition gives the namespace a rare advantage: it signals a technical audience before a visitor ever loads the page. The purpose of .bit is to give developers, engineering teams, and technology makers a compact, meaningful place to establish an online identity for their projects, tools, and communities. Short strings are precious in technical culture, where clean naming reflects clean thinking. .bit lets a project turn a name into something recognizable, whether it hosts documentation, an open-source library, a firmware download, an API reference, or a personal engineering portfolio. The namespace is well suited to product launches, developer relations sites, side projects, and the countless small tools that make up the modern software ecosystem. A maintainer can point contributors to a memorable home; a startup can create a crisp technical presence that stands out among crowded generic options; an educator can host lessons where learners already expect to find them. .bit is positioned as a digital identity and naming layer for the technical world, not a tool or service itself. It helps builders be discovered, understood, and trusted by the audiences most likely to use what they create. 2. Explain how this purpose is sustainable over time. The bit is a foundational abstraction beneath nearly every computing system in existence. Its durability comes not from trends but from its position as the irreducible building block of information itself. Storage, transmission, encryption, compression, and computation are all measured, engineered, and reasoned about in bits. This makes the concept structurally embedded in the discipline of computing rather than attached to any single generation of hardware or programming paradigm. What reinforces the relevance of "bit" is its role as shared vocabulary. Regardless of which languages rise or fall, which frameworks dominate, or which devices people build, engineers continue to describe their work in terms of bits: throughput, depth, rates, flags, and masks. A term this deeply woven into how a field thinks and communicates does not fade when tools change; it persists because the underlying measure persists. The population that identifies with this vocabulary keeps expanding. Each year, more students learn to program, more industries fold software into their operations, and more devices require firmware and embedded logic. Because the bit sits at the base layer of an entire industry, .bit inherits a relevance that is renewed continuously by the ongoing work of building, teaching, and maintaining computing systems.

The mission of .bit is to provide a concise namespace for computing, software, digital assets, data, technology services and short-form digital content.

1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis. 2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD. 3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting. 4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.