The mission of .BIG is to provide an accessible namespace for individuals, businesses, organizations, communities, projects, and other entities that identify with or wish to be associated with the term “big.” The purpose of .BIG is to enable registrants to establish distinctive online identities through domain names that reflect the concept represented by the applied-for string. To achieve this purpose, ENDPOINT DOMAINS, INC. will make .BIG available for registration through accredited registrars and other appropriate distribution channels; maintain secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace. The purpose of .BIG is sustainable over time because “big” is a broadly recognized term with enduring relevance across commercial, cultural, technological, creative, and community contexts. It is commonly used in connection with scale, ambition, importance, growth, achievement, and influence, while remaining flexible enough to serve new forms of activity, expression, and communication as society and technology evolve.
The proposed .big top-level domain represents the everyday word "big" - the plain-English way of describing size, scale, or importance. The word is in constant use across commerce and culture: big sales, big ideas, big games, big plans, big news.
Intercap Registry proposes to operate .big as an open namespace, available for registration by the general public without restriction.
Intended registrants include individuals, creators, businesses, and organizations of all kinds that want a short, memorable address signaling scale or significance in what they offer or announce. Intended users are members of the general public drawn to those offerings.
Intercap Registry will make .big names available worldwide through ICANN-accredited registrars, promote awareness and adoption of the namespace, publish its registration policies ahead of launch, operate the TLD openly, respond promptly to reports of abuse, and comply with applicable safeguards.
Demand for this category is sustainable: describing things as big is a standing habit of everyday speech and commerce across every sector, and the word is generic, universally understood, and not tied to any trend, technology, or single company.
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Over the past four years, LFG (Nova Registry) has successfully grown its flagship TLD, .LINK, from approximately 125,000 to more than 300,000 domains under management. This growth has been driven by innovative distribution strategies, the expansion of registrar partnerships, and a granular pricing model that has enabled .LINK to remain competitively priced while avoiding the significant fee increases implemented by some other registry operators.
LFG’s experience in the domain name industry has reinforced one of the key lessons from the 2012 application round: long-term sustainability is strengthened through portfolio diversification. By spreading operational costs and mitigating revenue fluctuations across multiple TLDs, LFG is better positioned to withstand market volatility and invest in continued growth. Accordingly, LFG believes that even obtaining a subset of the TLDs for which it has applied will establish a diversified portfolio capable of supporting long-term economic stability, operational resilience, and sustainable growth.
The mission of .big is to provide a concise and memorable namespace for individuals, businesses, organizations, products, services, projects, and campaigns associated with scale, ambition, significance, or impact. Intended uses span commerce, media, entertainment, technology, events, and personal initiatives. The registry intends .big to be broadly available, reliable, and secure. Its mission is sustainable because scale and significance are widely understood concepts relevant across industries.