The mission of .BETA is to provide a namespace associated with the applied-for string. The .BETA gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
The purpose of .BETA is to enable registrants to establish online identities using domain names that correspond to this concept. To achieve this purpose, Berth Order, LLC will make .BETA available for registration through registrars and other appropriate distribution channels; maintain a secure, stable, and reliable registry infrastructure; implement registration and operational policies that support the availability, security, and integrity of the namespace; and provide ongoing administration of the gTLD to enable registrants to register and use domain names within the namespace.
The purpose of .BETA is sustainable over time because the applied-for string is broadly recognized and has broad applicability across a wide range of contexts. As society, technology, and methods of communication evolve, organizations and individuals will continue to establish online identities associated with the applied-for string.
The .beta gTLD will provide a namespace for products, services, and projects in early-access or testing phases. Registrations will be open to anyone.
Intended registrants include software companies launching beta products, startups in pre-launch phases, experimental projects, early-access platforms, and any organization signaling that a product or service is new and evolving.
This purpose is sustainable because the software industry continuously releases beta versions, and the concept of early access has expanded into gaming, media, and consumer products.