"A namespace for coastal tourism, beach destinations, rentals, and lifestyle brands worldwide.
The .beach TLD claims the internet's sunniest real estate for the destinations, businesses, and lifestyles built on the shore.
Its mission is to serve coastal tourism worldwide: destination marketing organizations, resorts and rental operators, surf and dive schools, beach clubs, and lifestyle brands.
Available to anyone, we anticipate among the many registrants will be tourism businesses, coastal municipalities' visitor programs, rental platforms, and beach-lifestyle brands; intended users are the billions of travelers who plan, book, and dream around beach destinations.
The TLD will enable destination addresses with built-in meaning (tulum.beach), property and rental discovery, activity booking (surf.beach), and evergreen lifestyle publishing.
The registry will operate through ICANN Accredited registrars.
Sustainability is anchored in tourism's long-run growth and the emotional durability of the category: beach travel predates the internet and will outlast every marketing channel built on it, destination addresses renew with the destinations, and the registry's conservative model is funded through year three and renewal-sustained thereafter."
1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis.
2. Intended registrants and users. Intended registrants are individuals, businesses, and other organizations worldwide seeking a short, meaningful domain name. There are no eligibility or name selection restrictions beyond those required by the Registry Agreement, ICANN Consensus Policies, and applicable law. Intended users are internet users worldwide who access domain names registered in this gTLD.
3. Related activities. The applicant is an established registry operator under contract with ICANN for 35 gTLDs, including .xyz. It has in place a qualified Registry Service Provider, distribution agreements with ICANN-accredited registrars across multiple regions, and all required rights protection mechanisms and DNS abuse mitigation practices. For this gTLD the applicant will onboard the TLD to its existing registry platform, conduct a Sunrise Period and Trademark Claims Period, launch General Availability through its registrar channel, and maintain ongoing registrar enablement, abuse monitoring, and compliance reporting.
4. Sustainability. Operation is funded by recurring registration and renewal revenue and does not depend on any single registrant, sector, or campaign. This gTLD will run on the applicant's existing shared registry infrastructure, so incremental operating cost is low and no minimum registration volume is required for viability. The applicant has operated gTLDs continuously since 2014.